How SEO Content Helps Your Site Rank

Have you ever wondered what all the fuss is about SEO content marketing? Writing content is complicated enough, you have to think about optimization as well. But according to research, marketers are increasing their production of content and will continue to do so in the coming years.

It’s a marketing strategy that no entrepreneur should ignore. Statistics show that 70% of consumers want to learn about new products through content than other forms of traditional advertising. Learn how SEO content can help you rank high on search engines and see an increase in engagement that could lead customers down the sales funnel.

Why SEO and Content Go Hand in Hand

Some people think that SEO and content marketing are as different as night and day. When you closely look at what each of them can do for your site, you’d understand why they should go hand in hand. And your company would benefit more when you incorporate them both on your site.

SEO is the process by which you optimize the website to make it rank higher on search engines. On the other hand, content marketing is the creation of content for the purpose of attracting traffic. SEO needs content to work as Google’s algorithms tend to look for good content marketing plans.

Content, however good it is, won’t be as effective if it’s not optimized. It’s like putting your business up there without announcing it to the world.

More Opportunities for Keywords

Consumers don’t look at websites the same way that search engines do. When you see pictures of clothes on a website, you’ll readily know it’s a clothing retail store. Search engines will only see it that way when they find words that tell them it is.

A reasonable amount of content can give you the opportunity to include important keywords that greatly helps in ranking. A blog post can give you more opportunities to include keywords that may seem impossible in title tags or product descriptions. You will avoid taboos such as keyword stuffing when you have more room to fit in your keywords.

There are many types of SEO content that you can use to infuse your keywords efficiently without resorting to tactics that look awkward and can be tagged as black hat SEO.

• Blog Posts

When you have a blog, you can create fresh content frequently. Content that can attract that much-needed interest while building trust and establishing authority.

• Articles

Whether it’s a list, a review, or a guide, an article is a great way to grab the attention of readers and increase traffic organically. Titles such as “Top 15 SEO Copywriting Tips for 2020” are easier to scan and be clicked at when seen in search results.

• Videos

Videos should be on your content marketing strategy as studies show that video is better than other content for conversions. They are a great complement to your content and are proven to be a quick way to widen your reach.

• Product Pages

Product pages are a must on every website and provide a good chance to place content that is optimized. SEO can help it become a good PPC landing page to get you more leads and prospects.

An optimized content also gives you the opportunity to include backlinks that help in increasing your rank. Alternatively, when you put authoritative content on your site, you’re sure to get backlinks to your site as well. This is something to go for as Google will see you as a relevant website, and give you a higher ranking.

Allows You to Create Substantial Content

Google has this way of determining which content is of high-quality by comparing yours with others within that space. When you have a good amount of substantial content, your chances of ranking on top is higher. There is no magic formula for the number of words you can use for your content to get to the top, but long-form content tends to rank higher than shorter ones.

But this doesn’t mean that longer is better. Fluff words may lengthen your content, but it won’t give it substance. When viewers find that there isn’t much to see on your content, they would easily get bored and leave. When you offer information that your readers will value and appreciate, getting yourself on the top spot will come naturally.

Always remember that quality should come first before placing the right keywords or thinking about its density.

Lessens the Bounce Rate 

The bounce rate is the percentage of website visitors that leave its page after a short while of viewing it. When you add valuable content that the viewers will be interested in, they will stay longer on your website, thus lessening the bounce rate. The lower your bounce rate, the higher your chance of converting prospects into customers.

Google focuses on user experience when ranking your site. A high click-through rate (CTR) means that users are satisfied with what they found on your site. They will no longer go search for another website to answer their queries, Google will see it as mission accomplished.

Reach New Rankings

When you give your readers a unique experience through one-of-a-kind SEO content, you’re giving your website a good chance to rank higher. Thorough keyword research coupled with high-quality content will place your website out there where people will notice you. Google will put you in front of visitors looking for something using long-tail keywords.

Most people will think that in this day and age, it would be hard to find something unique to write about. Everything’s been done before, but if you dig deeper into your business, you’ll still find something to write about that you excel in. When you create content that’s authoritative and informational, it will get you to fill in more spaces on search engine result pages (SERPs). You’ll also rank for more keywords and reach out to a broader audience.

Final Thoughts

Improving the SEO content on your website is sure to provide you with these benefits and so much more. It goes way beyond an increase in ranking and visibility on search engines. It exposes your business to additional audiences you never thought possible while building loyalty with your existing customers.