If you’re juggling between several forms of marketing, it’s high time you focus your attention on SEO writing.
SEO (Search Engine Optimization) writing is a facet of content marketing that’s highly effective. In layman’s terms, SEO pertains to organic search results which means, getting free traffic by ranking your website on the first page of search engines. But when I say free, it’s not really free per se.
Of course, you need to hire content writers to craft the most SEO-centric blogs. However, when you stack it up against paid advertising like PPC (Pey-Per-Click), SEO is undeniably more cost-efficient.
Learn more about how you can rank your website and read our beginner’s guide on SEO writing.
SEO writing has all the makings of an influential and lucrative marketing approach. If you search for your favorite brand’s website online, you’ll likely see a “BLOG” section on their drop-down menu.
Take note, however, that SEO writing doesn’t only entail the written word for entertainment or Google’s algorithms.
One primary ingredient in SEO is user intent. This term refers to an online user’s goal, purpose, or intention of why they searched for a specific keyword. And there are three types:
Say, for example, a business is looking for SEO writing agencies that can help its rankings. An SEO agency, on the other hand, must craft blogs that satisfy every user’s intent by explaining how SEO writing can help businesses. Or they can cover a whole range of topics around SEO writing marketing. But that’s just the tip of the iceberg.
SEO writing dwells heavily on keywords and on-page SEO. Here are some SEO writing tips that should get you started on your marketing journey.
Before testing your game in unfamiliar waters, always define your goals. Whether it’s for brand awareness, a product guide, or customer engagement, make sure you plot them out before speaking to the experts to avoid confusion.
Next is to determine your audience. What kind of customer demographics do you have? Or what types of customers do you cater to?
Using Google Analytics will help you figure out your audience’s behavior. From there, you can determine what type of content will resonate best with your target market. Next, we move onto the fun and most crucial parts:
Keyword research is the crux of SEO marketing. Without the targeted keywords, Google will never see your website. In turn, your customers will never even be aware you exist! And there are several ways to do keyword research. How?
First, list the top keywords that you want your business to rank for. The two most common types of keywords are short-tail and long-tail keywords.
Short-tail keywords are incredibly competitive keywords that typically have less than three words.
Example: SEO MARKETING
Long-tail keywords have lesser competition in your niche. They are longer keywords that comprise more than three words.
Examples: how SEO MARKETING works, SEO MARKETING companies near me, SEO MARKETING best practices 2019
This is called “niching down.” As you can see, the main keywords, which have the highest search volumes, are still there. But the second set of examples are more specific. Try to see which opportunity you think you can rank your business in and build your keywords around that.
Now, let’s move onto another vital part of SEO marketing — on-page SEO. This pertains to sprinkling your keywords on every aspect of your content while adhering to white hat SEO.
Here’s a pro tip on image alt text or file name. Say, you’re ranking for the keywords, “blog writing,” and you choose an image with a person typing on a laptop. Your alt text could be “blog writer working on an article” or “person typing a blog on a laptop.”
Dipping your toes into SEO marketing doesn’t have to be an uphill battle. As long you stick to white hat SEO, you’ll never have to worry about getting penalized. Lastly, SEO marketing might test your patience, but once you rank on the first page, expect to have tremendous marketing mileage.
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