02 Apr
In this day and age where there’s an app for just about any practical or recreational use, successfully marketing an app can be a tall order. And to make their brand a cut above the rest, many ventures take the principle of user experience or UX design to heart. But did you know that there’s also such a thing as a user experience writer, and this person can help you reach more users?
If you’re not familiar with the concept, read on to learn more about this type of writing that can surely boost your download rates. We’ll also throw in some tips on how to make the most out of this effort.
What is a User Experience Writer?
Developing an app entails finding a skilled designer to create excellent visuals for the user interface. However, visuals aren’t the end-all, be-all of apps. To offer functionality and a seamless experience, you also need to ensure that the interface copy is well-thought-of.
This is where the work of a user experience writer comes into play. Also called a content designer, content strategist, or product writer, the UX writer basically writes copies for interfaces.
User Experience Writer vs. Marketing Writers
Marketing writers focus on social media posts, content marketing writing, news release writing, or email copywriter goals. On the other hand, a user experience writer focuses solely on copies for interfaces of websites or apps. Here are some of the elements a UX wordsmith writes:
- Clear and easily understandable instructions
- Labels for action buttons
- Call-to-action buttons that encourage users to opt-in
- Pop-up messages that offer assistance
- Loading screen and service screen messages
- Success and error messages
Don’t feel bad if you’re not familiar with this job description. After all, many ventures file the task under the responsibilities of a copywriter for websites. However, based on the examples set by the biggest tech brands, it pays to exert creative energy into UX writing.
Why User Experience Writers are Becoming High in Demand
Over the past few years, user experience writers have become more and more in demand. Why? For one, stiff competition has pushed app developers to create a more personalized experience for their users.
For instance, instead of showing a generic error code for links not found, some websites would display a customized message just like what we do here in Content Fuel.
By doing so, ventures make the audience feel like the brand is a living organism they can actively interact with, as opposed to a robotic entity. In fact, companies like Amazon, Google, and Microsoft all have UX writers who craft messages that let their brand identities shine through.
The Industries that Benefit from Hiring a User Experience Writer
Generally, all brands that use a digital interface can benefit from hiring a UX writer. Even traditional ventures which have an online presence can also benefit from UX writing.
Stats tell us that in the next five years, the topmost priority for businesses will be customer experience (45.9 percent). This factor will be prioritized more than the product (33.6 percent) as well as pricing (20.5 percent). In addition to that, 86 percent of consumers said they’re willing to pay more if it means getting great customer service in return.
That said, the benefits are all the more obvious for tech-based brands, such as app ventures. Here are some of the benefits UX writing can bring to the table:
- UX writing helps a brand look more trustworthy. How? It lets users feel like they’re talking to an actual human being as opposed to just reading app prompts. In addition to that, it makes users know that the brand is taking extra steps to make the app easier to use.
- Well-worded interface copy assists users along their journey. By guiding them as they use the app, they feel the brand’s presence and authority as an industry leader.
- Not only does UX writing make it easier to use an app, but it also makes the user experience more enjoyable.
Increasing App Downloads
It goes without saying that using the right words can indeed boost user experience. As a result, the app gets excellent reviews, which, in turn, encourage more prospects to download it. Along with that, satisfied customers are most likely to recommend the app to people they know.
That said, the effect of UX writing may not be as direct as marketing writing. However, the impact is surely there, and the effects are long-lasting.
Here are a few tenets of UX writing for app brands that want to increase download rates:
- Simple and short messages that are easy to absorb but don’t treat users like they’re dumb
- An amiable tone that suits the brand identity
- Personal and customized messaging that still respects boundaries
Without a doubt, writing for interfaces can be a tedious task. This type of copy doesn’t only require writing skills but also proper info about the brand’s unique identity, voice, tone, and goals.
The Lowdown
By using the art of words, you can boost download rates and empower your product to be more user-friendly. Here are a few tips to keep your UX writing on the right track:
- Designing an app goes beyond creating stunning visuals. Interface copy is also a crucial part of the user experience.
- When it comes to UX copy, leaving it in the hands of a designer is terrible writing advice. Just as you’d want a pro designer to create your visuals, you should also have a pro writer to write your interface copy.
- Yes, headlines and copies are important, but user experience copy such as instructions and service screen messages are just as crucial.
If you don’t have the time to tinker with words, fret not. You can outsource your writing needs to our qualified writers here at Content Fuel. We offer unlimited content at a flat monthly rate, so you can leave the heavy-lifting to us without spending a small fortune. Best of all, you’ll be billed on a monthly rate, and you won’t be tied to a long-term contract. Check out our pricing tiers and see which package works best for you.
