Noteworthy News That Any Company Can Write A Press Release Over

For any business looking to expand customer reach, writing a press release is a great option. Not only will it boost visibility but published on reliable websites can help improve business credibility.

If you’re running short on ideas on things that you can write a news release for, here are 20 noteworthy news to consider.

1. Product and Service Expansion

Are you expanding your product or service line? Then let your audience know by writing a press release. For instance, this document by Sony is a good press release example for new products and services. It also follows the traditional press release format, adding to its air of credibility. 

2. Relevance to Current Events

Everyone’s talking about coronavirus disease, and BCC Research knew how they could become part of the dialogue. In addition to the traditional press release template, they included a subtitle to further explain the topic at hand.

3. Awards and Recognition

Awards make your business look like you’re really good at what you do and paints you as an industry leader. That said, don’t keep your trophies in a closet where no one can see them. Instead, create a news release about it and flaunt your achievement! This news release for  ZTE Corporation shows how to announce an award in a way that sticks to the readers.

4. Business Goals

Don’t have anything to share with your prospects at the moment? What about your business goals for the year? For example, P&G created a news release focused on their commitment to enabling 2 billion people to adopt healthy oral care habits. 

5. Focus on Consumer Review

Do you get raving reviews from your customers? You can use those when writing a press release. For example, this piece for Immediate Edge focuses on how industry experts are impressed with the app.

6. Highlight Financial Achievement

Hitting targets is a great opportunity to make your audiences know how good you are at what to do. Take this news release for Dream Holdings LLC, for example. As you can see, the headline highlights how much they delivered to their investors. In a way, it subtly tells readers to consider investing if they want the same return. 

7. Interesting Content

Don’t know how to write a press release for a product? Take a cue from this release for Anita Legsdin’s Remembrance of Meals Past. The marketer focused on writing a press release that highlights the content rather than the act of launching it.

8. National Holiday

Another way to get visibility is to relate your brand to a national holiday. For example, General Mills and got milk? took the opportunity to share fun facts about milk just in time for National Milk Day. Can’t think of a holiday that relates to your business? Search for a calendar of international and national holidays online. You’d be surprised at the variety of holidays you’ll find!

9. Product Anniversary

If you want to learn how to write a press release for an event, such as an anniversary, this news release from Lincoln Peirce’s Big Nate is a good example. The piece solely focuses on the anniversary of the comic strip, making it uncomplicated and easy to emulate.

10. Acquisition of Assets

If you’ve acquired new assets, flaunt it, and show your community how strong the business is going. This example from Urban Television Network Corp. shows how an asset acquisition release can make a brand appear more important and powerful.

11. A Cause that You Support

Vogue Italia shows how you can champion a cause while putting the spotlight on a brand. That’s hitting two birds with one stone!

12. Promotion Announcement

Promotion within your company is also great content to build a press release over. For instance, Davenport University published a press release announcing a new dean’s appointment for one of their colleges.

13. Ground-Breaking Event

Are you holding an event that’s a first in your area or community? Then highlight it in your press release. This news release by The Florida Boat Show, for instance, puts emphasis on the event being the first-ever.

14. Showcase What Makes You Unique

If you think being witty in writing a press release is terrible writing advice, think again. For instance, this news release by Prosecco Zero features a clever headline that also highlights what makes the product unique.

15. Endorser Announcement

Having a new endorser should not only land on your company blog but on other news outlets as well. For example, ZOA™ Energy Drink made sure that their community knew about the prominent personalities endorsing their product.

16. Online Events

If you’re holding online events, such as webinars, virtual training, and the like, don’t be content with simply announcing them on your channels. Instead, create and send out a news release just like Fit Bodies, Inc. did to promote its online exercise classes.

17. Ecommerce Update

Are you moving some of your mom-and-pop products and services online? Then let your audience know. For instance, L.A. Design Concepts did just that. It’s a great way to direct attention to your eCommerce shop and improve your website traffic.

18. Share Vision for the Future

HP Inc. shared its vision for the future by writing a news release focused on the innovations they’re working on. As you can see, the subtitle put emphasis on breakthrough PC experiences meant to gear users for today’s world.

19. Business Responsibility

Customers love brands with accountability. For instance, FrieslandCampina’s release highlighting their switch to recycled bottles makes the brand look more credible.

20. Tie the Product to a Prominent Personality

Here’s a trick to writing a press release that catches attention: tie it to a topic that people are interested in, such as known personalities. For instance, Express Knit Inc. wrote a killer headline that highlights Kate Middleton and her outfits. And the most impressive part? The Duchess isn’t in any way related to the brand, but they made a way to work it out.