How to Create an Efficient Writing Process for Your Blog

A company blog is excellent for increasing organic traffic and brand awareness. If brands take into consideration a seamless writing process, the outcome can be high-quality. Unfortunately, many fail in the process itself. In turn, brands produce subpar blogs that don’t attract leads. 

The writing process doesn’t have to be complicated. Read on to know how to have a more efficient writing process for your company blog. But if you haven’t set one up yet, here are the reasons why you should. 

Why are Blogs Important for Your Business

Try to visit some websites in different industries, and you’ll likely find a company blog. Indeed, publishing blogs can move mountains for your brand. Whether you’re running a startup, small business, or large corporation, a blog is critical to garner more leads and increase conversions. Here’s why:

• Drives traffic to your site. SEO or Search Engine Optimization is utilizing keywords to rank on the search engines’ first pages. When you’re publishing blogs for your brand, integrating well-researched keywords can rank your site on the first page. This will bring in more organic traffic and lead prospects to your website.
• Improves SEO ranking. SEO is one of the most influential and cost-efficient digital marketing strategies. By creating SEO-friendly blogs, you’ll improve your SEO and gain more authority online. 
• Makes you an industry leader. When you publish valuable and relevant blogs for your target audience, you can be a go-to in your niche. People will turn to your site if they want more information relevant to your niche. In turn, you’ll gain credibility, and your brand becomes a trustworthy and reliable source of information. 
• Foster customer relationships. Customers would want brands that go the extra mile to connect with them. Blogs are your stepping stone to better customer relationships. Provided that your blogs are informative and resolve your audience’s pain points, then you’ll gain their trust. 

How Often Should Companies Write Blogs

To gain authority in your niche, publishing blogs frequently is key to a better online presence. And when you boost your online presence, you can get ahead of your competitors. But the biggest question is: How often should companies write blogs?

According to Hubspot, the number of blogs companies must publish weekly depends on their goals. Small businesses might be working with limited resources, limiting their blog posts to less than a handful per week. 

However, big businesses with a higher marketing budget may be able to publish multiple blogs daily. But when you’re just starting with your company blog, you may follow this Hubspot advice.

If you’re aiming to increase your organic traffic, it’s recommended to publish as many SEO-friendly blogs in a week. Hubspot says posting small and large blogs is better for garnering more readers. Publish small blogs three to four times a week. On the other hand, publish large and longer blogs and update old blog posts four to five times a week. 

If your target is boosting brand awareness, you may publish less frequently. However, diversify your content at all times. Moreover, you must always ensure to include useful information in every published blog. You may publish small blogs twice weekly and publish large blogs three to four times weekly. 

How to Have a Faster and Efficient Writing Process

The writing process should be relatively easy if you follow these five simple steps:

1. Plan everything

As with any other business operations, planning is key to better and quality results. That being said, always plan your blog posts. First, jot down a list of topics for the week or the entire month. There is a myriad of tools you can use to generate blog post ideas.

Then create an outline to make the writing process faster. Having an outline lets you stay on track in case you go off-topic. Of course, before the outline, you must ensure to research thoroughly. Get as much valuable information as you can and make sure to get them from reliable sources. 

2. Write a compelling headline

No matter how valuable your blog is, no one will click on it if the headline doesn’t interest them. That said, ensure that you create a captivating headline to make readers click. This is the first part of the challenge. Once you get past this, you’ll have higher chances of readers reading your blog until the end.

3. Create a draft

Write your blog post in one go. Don’t worry about typos, spelling errors, and grammar mistakes. The writing process is faster when you write all your ideas in one single session. That way, you can always read your blog over and over again and make revisions if necessary. The important thing is you don’t lose your train of thought. 

4. Enhance the structure

Blog posts with an excellent structure are always easier to read. Moreover, when your blogs are digestible, more readers would enjoy reading them. Enhance your blog’s layout by including images to break up blocks of text.

You may also limit every paragraph to three to five sentences. Include infographics to explain complex ideas. Last but not least, use numbers and bullet points. 

5. Edit your blog

Any good writer knows editing is a vital part of the writing process. Professional blogs should be free from errors, and editing is the only way to ensure high-quality blog posts. Read your blog once after writing everything and make some revisions. Then set it aside for a couple of hours and reread it and edit some more.

Wrap Up

If you’re new to blogging, the writing process may start slow at first. Once you get the hang of it, you’ll quickly develop a flow that makes your writing faster and more efficient. However, there is no harm in hiring writing assistants when you’ve just established a blog. Content Fuel provides quality service at affordable rates. Plus, Content Fuel’s professional writers don’t only write blogs, but they can handle any writing projects.

So if you have a lot on your plate, Content Fuel can save you a lot of time. One benefit of subscribing to Content Fuel is they don’t bind you by a contract. You can cancel after a month and re-subscribe when you need their services again. Sign up for one of their affordable plans and ensure a seamless writing process.