Website Content Examples You’ll Wish You Came Up With

Web copy seems like an easy endeavor. But with the decreasing reader attention span, it’s going to take a whole new web writing skill to pull this off. So what does it take to write engaging website content? And how can a website content writer make their web copy stand out? Don’t fret.

This article should enlighten you in the end. We’ll give you some of the best website content examples from prominent brands. Plus, we’ll throw in some useful tips that any website content writer can apply to any writing project.

Best Website Content Examples

MailChimp

As if the bright, yellow background isn’t eye-catching enough, the primary web copy surely is. It says, “All of your data, in one place.”

For businesses who have had trouble managing a gazillion files for different audiences, this copy hits the nail on the head. Then the company followed it up with a brief explanation of how you can send better email campaigns. 

Airbnb

At the Airbnb platform, guests can do two things: Book unique places to stay and things to do. Exactly what it says on their website content! 

It’s concise and starts with an “action” word that urges people to start searching right away. Airbnb also has an auto-fill feature that’ll save the user’s search history. 

Dropbox

Dropbox gambles on three powerful yet effective words to address the customers’ pain points: Better, Safer, Together. 

Below is a simplified explanation of their service in a nutshell. The call-to-action button with the words, “Try free for 30 days,” is in a perfect chronological position.

Neil Patel

The moment you land on Neil Patel’s homepage, customers instantly get three takeaways. Customers will learn about their competitors’ standing in their niche by typing in the search bar below. 

Then they’ll know how to outrank them because it’ll show accurate data and keywords that the URLs are ranking for. Last but not least, the SEO expert himself offers to share his know-how on how you can beat your competitors.

Take note that this is all free. Plus, the platform is user-friendly without having to go to other pages to do the searching.

Jeff Bullas 

This landing page overlay is downright enticing. Jeff has eliminated the fluff in website copy and made it stand out against a plain, unobtrusive background. 

Anyone who visits Jeff Bullas’ website knows what exactly it is they want: Double their traffic! Plus, there’s a free ‘listicle’ ebook offer to start with. Who can say no to that?

WordPress

WordPress opted for the two-tone look in their homepage that also separated the information according to relevance.

First, their website content writer compressed the company’s service in five words, “Create a website in minutes.” This copy hooks customers right off the bat. Below is an explanation of what they’ll get when they choose WordPress, which are free hosting, domain, and support team. 

Then on the same page farther down, it simplifies the service yet again. It says, “Create anything, for anyone,” which means WordPress caters to all diverse needs.

Basecamp

I like how Basecamp used ingenuity in formatting their website content. And their website content writer did a bang-up job creating succinct sentences that pack a punch.  

On top, they explained the dilemma before using Basecamp and a better situation after using Basecamp. Then the call-to-action button is evident with an ‘insider’ information of the number of companies that signed up.

But that’s just the cherry on top. Below, they show snippets of how their platform looks like. And show a single-liner explanation of each feature, while pointing out to where precisely in the platform the feature is. 

Acorns

Acorns bets on simplicity, white space, and subtle visuals. The design is crisp and clean with a website content that’s clear and precise. 

On the left, the website content writer precisely wrote how much you need to spend to start saving per month. Then on the right, you get three simple steps to have better financial literacy knowledge and procedures. 

Plus, the green leaves and the small icons are sufficiently appealing without overcrowding the main page.

Tips to Write Effective Website Copy 

Don’t overdo it.

Avoid the “I,” “WE,” “US” barrage of statements. Customers land on your website because they’re looking for something. Talk about them and not about you. 

Give them what they want by showing how and what your product or service can offer them. Avoid the self-acclaimed “number one” or “best” company in your industry. Explain your offers in the best and most honest light possible. 

Let customers see the most relevant information first. 

Always stick to the chronological order of formatting content. We all know how most users view websites through the F-shaped pattern.

They always scan websites from the top left to right and go all the way down. Always hook them with captivating website copy at the top. That way, they’ll likely scroll until the bottom. 

Make it keyword-rich.

A website content writer knows how essential keywords are even when writing website page content. Avoid using highfalutin words to seem “credible” because this will portray the opposite. 

Keep it simple and research proper keywords to rank your site and achieve more online presence. 

Make the format easy to read. 

Website content writers know how crucial a reader’s attention span is. If you chunk information together or write your website content in big chunks of paragraphs, your content is doomed. No one wants to process all that! 

Instead, break paragraphs into digestible chunks with just two to three sentences in each paragraph. Use bulleted formats when needed, and eliminate fluff. Then make sure you write in the active voice. 

Also, writing in the second-person tone builds a connection between you and the users. 

Keep the tone playful and friendly. 

The last thing you want your website content writer to do is to make your copy seem cold and unwelcoming. Regardless of the industry, there’s always a way to keep the formality down a notch. 

Write website content that’ll genuinely welcome your customers with warmth and enthusiasm — just like how you’d welcome a customer face to face.