7 Reasons Why Using A “Writing Helper” is Not Cheating

You might wonder how businesses would easily publish content such as blogs or social media posts. Some might have the capacity to have an in-house team ready to produce content anytime. Meanwhile, some would opt to outsource or hire a writing helper.

This has become a practice done by many businesses and brands. It’s only right that you follow suit. It means you want to level with your competitors and earn customer trust and loyalty in the process.

In this article, I list down seven reasons why you shouldn’t hesitate to hire a professional writer for your business.

1. You’re establishing authority and credibility

If you outsource your content marketing efforts, you’re saving yourself the trouble of producing content that would cost you your customers.

According to Smart Insights, 84% of B2B marketers outsource their content marketing. SEMRush explains that content has become in-demand for the past few years, and an in-house team may have difficulty catching up. That’s why you should consider outsourcing.

Plus, as reported by the Content Marketing Institute, some brands entrust their content creation strategies through freelancers or an outsourced team.

Writing may not come easy for most people, and that’s okay. That’s why it’s not cheating if you hire a writing helper for your business. They’re used to writing various contents and have more experience and expertise in the matter.

You need to hire a writer because they’ll make your business look professional, respectable, trustworthy, and credible. Think of it this way, if you see bad content post from a company (i.e., under-researched topics and unedited work), would you think of them as your primary source?

No, right? 

It’s why businesses aren’t afraid to outsource writers, whether freelancers or a writing service. Big brands and companies know the capabilities of these writers and get the chance to work on more content production.

Remember, professional writers have built up years of experience blogging and copywriting. It’s best to leave it to the experts. They know how to make your business look good through writing.

Once you’ve found the right people for the job, you can guarantee that your business’s content will sound more professional. Not only that, but you’ll also become an authority in the industry.

2. You’ll have better content

Content marketing has become one of the widely utilized marketing approaches. If you invest in that, you can have more content sources that people can consume online.

Paying for content marketing resources can break the bank. But, if you want to capture your audience’s attention, you’ll need to make a few sacrifices along the way.

You may save money (and time) by using free content marketing resources. It might be an easier and less expensive way to approach your content marketing strategy, but you might be losing more customers.

A writing helper can help you establish your expertise to solve customer pain points or offer a benefit to your customers or users. Professional content writers will help you become a trustworthy business that your customers would go back to. They’ll get to know your audience and write relevant content for them.

Also, some professional writers can quickly write their content, but the quality doesn’t diminish. They can craft content under tight deadlines and deliver them well. Before they finalize all content, they have it checked with an editor or through software.

Your content will take center stage because it’s well-written. Plus, your audience will enjoy this more and take more interest in what you’re offering.

3. You’ll attain successes

Professional writers have expertise and experience in how to boost your content marketing efforts. They don’t just write. They can bring results to the table by giving you more traffic or sales.

Plus, they can adapt to any writing challenge that comes their way.

For blogging and website copywriting, they know how to use SEO techniques in their writing. They make sure you’ll rank for relevant keywords. They can even use tools that would help you rank high on search engines.

For social media posts, they’ll incorporate your business’s tone, while making it engaging. This could result in more likes or shares.

For product copywriting, they know how to enhance product descriptions and features by thinking about long-term benefits.

A professional writer can address your content issues and enhance them so your business could thrive. They may have to research and learn how to provide content for certain channels, but they’ll always look ahead and know how you can succeed through copywriting.

As an example, you can check out how Buzzstream collaborated with Frac.tl (marketing agency) for their content marketing. They studied which types of content earned them the most shares. They found that a “What” post type merited them 29,000 shares on social media.

Not only that, but Optinmonster also reported that through publishing posts, Buzzstream earned more signups by publishing evergreen content and research-heavy content.

4. You’ll get value for money

You need to find a writing helper that has a significant amount of experience based on their portfolio. A professional writer can work on different content types and adapt to different writing styles.

It’s a plus if you can hire a professional writer that has worked with other clients before. It would be great if you approached a writer that has a portfolio of their work. This gives you an idea of the projects they’ve done in the past, and who they’ve helped. You will also know if they’re a good fit for your company too.

This way, you’ll realize their value for money.

They’ve spent months or years practicing their craft and know the trends in content marketing and can just adjust to any writing style. They’re also willing to use tools that would enhance their writing skills as they work for you.

5. You’ll have a content calendar

If you have writing helpers on the team, this will help you realize the importance of having a cohesive and consistent strategy. The best way you can do this is by building a content calendar.

A content calendar can help you schedule content ahead of time. If you have a content calendar in place, you can identify the topics you plan on scheduling for the week or month. Think about having themes in your blog. Your writer can generate more than ten topics for that theme. As found by Ryan Robinson, if you publish around 20 to 50 blog posts, you can have a 30% rise in your website traffic.

Aside from that, you can determine what other content types are missing on your content calendar. You shouldn’t stick to blogging or email newsletters only. You might need a copywriter for infographics, press releases, and presentations. 

They can also discover that some of your content can be repurposed or need updating. They can do that through a content audit, which could help increase your website traffic. Plus, this allows you and your writers to think outside the box and produce content on different sites or channels, which is still relevant to your audience.

6. You can reach more people

Once you hire a writer or team of writers, you can be sure that you won’t have to focus on just one channel to reach your audience. Remember, there are different types of content you can publish.

Blogging may have its benefits. After all, If you consistently publish blogs, you’re likely to earn more backlinks on other blogs or articles. But you could venture out to different types of content to widen your reach and engagement. 

You could try sending out email newsletters. Through your writing helper, they can research how to write an email newsletter and edit it before sending it out.

You might need to become more active on social media because you can further interact with your audiences there. On social media, you can schedule visual content posts, and a writing helper can create a copy significant to the site.

With the help of a professional writer or team of writers, you can focus on what matters most.

7. You get more time for your business

It can be difficult if you’re doing everything in the business by yourself or with a small team. This doesn’t leave you or your team some time to create content for everything you need to publish online. You might lose focus on things, so it’s much better to have professional writers around. 

With them around, you don’t lose precious time that you can allot for the business. 

It’s a win-win if you think about it. They write you the content you need while you get relief, not thinking about writing. As previously mentioned, since they’ve got the chops to work on writing and content marketing. You can guarantee that you’ll have more time selling your goods or services.

Where can you find writing helpers?

You can find freelance writers through sites like:

• Freelancer.com
• Guru
• Upwork

The benefit of hiring a freelancer is they may charge less than agencies or writing services. Plus, you don’t have to work with them for a long time, especially if it’s project-based. Some have had challenges with working with freelancers due to the inability to receive feedback and their attitude towards work.

In this case, some brands would opt for content marketing agencies or writing services. Content marketing agencies have the know-how and the team to tackle any challenge. They can even deliver results that could increase traffic and sales. A downside of hiring a content marketing agency is they can be more expensive.

That’s why you should consider subscribing to Content Fuel. You’ll have a writing helper ready to tackle any topic for the content you need. Starting at $389/mo., you get access to all content types offered by the unlimited content writing service. Not only that, but you can also request 6 to 8 blogs or 4,000 words in a month. Start your plan here today.