Here’s the Difference: Content Writer vs. Article Writers

For employers, it is crucial to understand the differences between content writers from article writers. This is so you can hire the perfect person suitable for your writing requirements. And this is where this post can help you.

But before we start, let’s make something clear. Generally, content writing is a broad term for anything written online, and this includes articles. But for the purpose of this post, we use content writing synonymous with website content writing. 

Website Content Writers vs. Article Writers, Which One is Better?   

Should I hire a website content writer? Or should we work with article writers? 

These are the questions that we often hear from employers. But the answer largely depends on your current requirements. Here’s a quick checklist of questions you need to ask yourself or your team before hiring one: 

• What is your purpose? 
• Would you like to drive sales? 
• Would you want people to reach out to your company? 
• Are you after creating entertaining or informative content for your readers? 
• Are you introducing your company and want to provide facts about your business? 
• Would you like to create write-ups that are related to your core products and services? 

Have a clear idea of what your company needs. From there, it will be easier to pinpoint which writing professional can deliver your requirements. 

What are Content Writers? 

Let’s begin first with content writers. As we’ve said, content writers in this post are those who write website contents. This is what we often see on landing pages. Its main objective is to drive sales to your business and persuade customers to reach out to your company. 

Usually, it provides company information and facts that can help your audience or potential customers to identify your products and services. Here, you can highlight the benefits of choosing your company over your competitors. These are shorter than most articles or blog posts, yet use a professional tone. This is not an absolute rule though as other companies use a more light approach and tone when writing web content. It depends on your industry and your target market as well.  

Your writer should know how to create timeless web content, or at least it should last for years. Most people will associate your brand with your website’s content. Thus, the words need to have an impact and will resonate well with your brand’s objectives. You wouldn’t want a generic content considering that your aim is to stand out within the industry. 

We recommend hiring content writers if you want to fill in your Homepage, About Us, FAQs, Services, and Contact Us Pages.  

What are Article Writers? 

On the other hand, article writers have expertise in providing more information (apart from company facts) to your readers. They intend to educate, inform, and entertain your visitors. 

While you can always add a call to action in these articles, this is not the primary purpose. Often, these promotional plugs are added in the subtlest way. This is a skill that most novice writers are not used to. And so when readers notice that your articles are highly promotional and leave them with little to no value, they will definitely look for another source. It could be useful for SEO in the meantime, but looking at it long-term, it’s not going to work. 

Another objective of article writing is to establish authority in the industry. How are you supposed to do that? One simple yet effective technique is to write content not just on your core business offerings but also on other related topics. 

For example, you are offering hotel packages. You don’t necessarily have to write about hotel packages all the time. But instead, look at other related areas such as travel and tourism in general. How about writing an article on packing light? Or perhaps, write local guides that are valuable for travelers. 

Also, your articles should be up to date. That means you have to review old write-ups and see if there is new information that you can add. By doing so, you become more trustworthy, and people will start to patronize your products. 

Lastly, article writers use a more conversational tone when writing. There are fewer jargons and technical terms because they want to educate as many readers as possible. If you are not familiar with the concept, reading an overly technical or professional piece can be overwhelming. Thus, this approach should be avoided.    

Find the Right Content or Article Writers 

Before you hire a content or article writer, you need to clarify the scope of work. Do not forget to ask for their portfolio  – both website and article contents. This way, you can already see their expertise and gauge if their writing style will work best for your company. 

While there are thousands of freelancers you can find online, you have to be extra careful. Unless you are sure that they can meet the deadlines and provide quality output, then feel free to work with them. Just make sure that you have a contract in place so that both of you are protected. 

Likewise, it could be impractical to hire an in-house content and article writer if you are just starting out. Apart from the cost, creative burnout could happen, and your writers might not be able to provide quality output. The best solution is to look for teams where you can pay a fixed amount per month for your writing needs. This is ideal because it follows a membership or subscription model where you can pause your account whenever you want.    

Final Thoughts

Finding the perfect writer for each requirement can be time-consuming. What you can do is to look for professional writers that can handle both your website content and articles. 

Fortunately, Content Fuel can cover a wide array of writing assignments. It doesn’t matter if you are looking for a website content writer or someone that can provide regular quality articles. Our pool of experts are highly trained and have extensive experience in different niches. We have different packages ideal for small and startup companies as well.