12 Mar
You can be the most exceptional content writer or marketer with the best content marketing strategy. But without a proper content distribution plan, your content marketing efforts will be futile.
Some advertisers think that promoting content on social media alone is sufficient. However, with over 4.4 million blog posts getting published daily, the competition is fierce. There are millions of blogs vying for attention. And you shouldn’t expect yours to scale if you’re not distributing them in the right channels.
If you’re guilty of this, you’ve come to the right place. We list down 15 of the most effective content distribution channels to improve your website traffic.
Benefits of Content Distribution
Some content marketers don’t realize the importance of promoting content on different channels. Don’t write a stellar blog and expect it to go viral. A little hard work goes a long way in content marketing. Content promotion is vital, and marketers should remember the S.T.A.C.K. benefits:
- Shares. Distributing content will undoubtedly reach more audiences. If your content is valuable and relevant to them, it will likely be shared within their networks.
- Traffic. Once content goes viral, people will know about your brand. This will encourage them to check your website and see what else you have to offer.
- Awareness. As long as you promote informative content, this will increase awareness for your brand. In turn, this leads to top-of-mind awareness, which puts your website neck and neck with other authority sites.
- Conversions. Create content that revolves around your goal. For instance, if your goal is to get conversions, gear content towards goals by including calls to action.
- Klout. Clout refers to a person’s or brand’s ability to influence or control situations. But in Google, that metric is measured through the brand’s Klout Score. When you publish valuable content regularly and distribute it in the right channels, you’ll become an authority in your niche. Having people flock to your site for information means it’ll be easier to persuade them.
15 Content Distribution Channels to Increase Website Traffic
There are three content distribution types. One is the owned content, where brands promote content via channels they own. Next is the earned content wherein third-parties share and promote your content. Last but not least is the paid content distribution type, which refers to paying various channels to promote your content. And below are 15 different content promotion channels that’ll surely increase website traffic.
1. Social media networks
There is no better way to promote free or paid content than in social media networks. However, you must choose the right channels where your audience frequently hangs out. Share content within your network and see how far it can go.
2. Targeted emails
Send targeted emails to promote your content. Ensure that you segment your email list and include personalization. This way, your recipients will feel that they were specifically chosen and might be compelled to act.
3. Personal network
Birds of the same feather flock together. The same concept applies to personal networks. Most of the people you’re affiliated with probably also have the same values and beliefs as you. Try to leverage this connection by asking your friends and colleagues to share your content on their social media profiles.
4. Guest post
Share your expertise on other similar websites. One of the advantages of guest posting is that content can quickly reach another set of audiences.
5. Forums and online groups
Look for the right people in forums such as Reddit and Quora. You may also find your target audience in Facebook groups. Take note, however, that these groups have rules regarding content promotion. Be proactive in the conversations and squeeze in your content appropriately.
6. Online conversations
With the use of keywords and hashtags, it’s easy to search for threads or conversations on particular topics. Find relevant discussions or topics online and provide useful answers. Mention your content to provide future references about specific topics.
7. Influencers
Collaborate with either macro or micro-influencers in your niche. Influencer marketing is an excellent content distribution method to quickly scale your blogs, especially if influencers have solid followership.
8. Cross-publish on authority sites
If you have evergreen content, don’t let it stay stagnant for long. Promote it even more by cross-publishing on authority sites. The advantage of choosing authority sites is that they already have good followership.
9. Industry leaders
Content distribution would mean you need to create an outreach to gain exposure for your blog posts. Approach industry leaders and see if you can get a backlink from them.
10. Remarketing ads
Digital marketing allows you to use analytics to promote your offers better. Do the same for content distribution. See which users have engaged with your channels before, and promote content through retargeting. Although you have to pay for remarketing ads, the benefits go a long way.
11. PR professionals
Consult PR professionals so they can connect with journalists who might be interested in promoting your content. PR methods can create a buzz online, which can expose your content to the right people.
12. Brand partnership
If you can’t beat them, join them. Partner with other similar brands and create killer content that can appeal to both your audiences. However, don’t select brands that are in direct competition with you. The most important thing is that they cater to the same audience.
13. Video promotion
Video content distribution is another fun way to diversify promotion. Moreover, video catches another type of audience — those that don’t want to read long-form content. Try to repurpose blog posts into short video clips for more exposure.
14. Landing pages
Whether you publish eBooks, whitepapers, or case studies, a dedicated landing page is an excellent content distribution channel. Make sure that you integrate compelling graphics, copy, and structure to make prospects take action.
15. Infographics
Some people aren’t fond of reading long-form content. Visual learners prefer more graphics in digesting content. Infographics are suitable for these types of learners since infographics explain complex ideas into bite-size pieces. Promote your infographics on visually-heavy platforms such as Pinterest or Instagram.
