09 Feb
It’s that time of the year when romance is in the air again. It is a joyous time indeed for lovers and those looking to find love. In the business world, it’s open season for marketers and advertisers.
It’s because they know that Valentine’s day is an excellent opportunity to create campaigns. Statistics show that eCommerce sales keep increasing during this time. It has seen an average growth rate of 24% since 2014, and the number is expected to grow further in the following years.
The best way to take advantage of this is to launch a Valentine’s day email campaign. According to studies, 47% of marketers believe that email marketing is one of the most effective marketing channels. Here are a few adorable ideas to get you started:
Gordon Ramsay Restaurants
Done in a single column layout, this Valentine’s day email from Gordon Ramsay Restaurants is worth emulating. It starts with a tempting photo of a dish with the headline “Make Valentine’s Day One to Remember.” The texts provide clear descriptions that make everything on the email appealing.
Philosophy
This Valentines day email sent by Philosophy is an excellent reminder of the coming holiday. Make sure that you send yours early to give people time to prepare. The beauty of this email is how it cleverly tells recipients that giving a gift is much appreciated.
Square
Using different shades of red makes this email from Square entirely ready for hearts’ day. It may seem cliche, but what makes this email effective is its use of data-driven texts.
Mouth
Artisanal food company Mouth didn’t forget the brokenhearted on Valentine’s. They sent out this email to include those who won’t have anything to celebrate on the 14th.
Artifact Uprising
Gift-giving is a massive part of Valentine’s. Artifact Uprising makes sure that your gift will reach your loved one with this lovely email. The storytelling is praiseworthy as it pinches the hearts of lovers, young and old.
Gymboree
This Valentines day email from Gymboree uses the emotion FOMO (fear of missing out) to attract readers. It creates a sense of urgency that makes people want to take action ASAP. It also offers various discounts and promos that would be hard to resist.
American Apparel
To help people decide on what gift to give, send them a gift guide via email. This is what American Apparel did, and the email looks beautiful! The layout was divided into two, one for him and another for her. Ideal for encouraging people to indulge themselves this Valentine’s.
Durango and Silverton Narrow Gauge Railroad Museum
The copy on this email from Durango and Silverton is one of the very well-written we’ve found. It describes how romantic a train ride is and why it’s perfect for Valentine’s. It also features their other offers but still keeping the focus on the promo.
Frank Body
Not only did Frank Body write a love letter via email, but they also added an exciting feature. Their subscribers can send a love note or letter to their friend/lover/crush directly from it.
Order Up
Food ordering company from Australia, Order Up, gives excellent tips for spending Valentine’s day with their email. The cute graphics paired with short texts make it easily snackable. The overall aura is fun, warm, and romantic, as the day should be.
Caudalie
Short and witty is what this Caudalie Valentine’s day email is. They’re offering free overnight shipping! This is a huge come-on for those who may have forgotten that the day is fast approaching.
Email Monks
Surprise your subscribers with a game inside an email like this one from Email Monks. It is not your usual Valentines day email as it mostly used dark and subdued colors. But it gets the attention quite superbly.
How to Write Your OwnValentine’s Day Email Campaign
Define Your Purpose First
What results are you aiming for in your email campaign? To launch a new product? To announce a sale? Before writing a copy for your Valentine’s day email campaign, determine what you want to achieve first. This will dictate what content to write, the tone of voice, and your writing style.
Think About Your Subject Line
This is the most crucial part of an email. The subject line has the ability to turn things in your favor, so make sure to spend quality time writing it.
Be Straightforward
The average email open rate is 18%. Avoid wasting your and your readers’ time by writing content that’s long and boring to read. Big blocks of text are often ignored, so write in a concise and straightforward manner.
Be Ultra Creative
As it is a day of love and romance, get poetic when writing copy for that Valentine’s email. Start with the usual roses are red, violets are blue… and have fun playing with words and getting ultra creative content.
Don’t Forget to Highlight
Being creative may make you lose sight of what’s most important. The brand you’re selling should always be the highlight of your emails. Highlight those calls to action to ensure that people will take the action you want them to.
Tone Down the Sales Pitch
Of course, you want to sell, but sometimes, too much of something can be a bad thing. This is Valentine’s day, so relax with the sales pitch and try to tone it down to get in the spirit of love.
Check Your Grammar and Spelling
Don’t make your readers fall out of love with you with incorrect grammar and poor spelling. You can use tools such as Grammarly or Ginger to check for mistakes in your writing. There are paid options and free ones, or you can ask someone knowledgeable to proofread for you.
Final Thoughts
Writing that Valentine’s day email doesn’t have to be complicated. Take inspiration from the examples listed above and follow these tips to help you get it right. Let your writing spread the love and quickly gain sales.
