How an Email Copywriter Can Help Increase Conversions

While email marketing isn’t magic, it can definitely turn leads into sales – if used strategically, that is. An email copywriter has an integral part in making leads feel included and part of the brand’s community. By nurturing leads, email marketing has the power to nudge prospects to purchase and, hopefully, become long-term clients eventually. 

Stats tell us that there were 3.9 billion email users around the globe in 2019. Consequently, this number is expected to grow to 4.3 billion in 2023. These numbers only go to show how critical it is to use email marketing to propel business growth. 

In this article, we’ll take a look at some email copywriting examples and review what makes them work. We’ll also look at what an email copywriter does and why hiring a pro is vital to strengthen brand identity.

What is Email Marketing?

First things first: email marketing definition. At its very core, this marketing effort uses emails to send a message to potential or current customers. Just like content marketing and website copywriting, email marketing’s goal is to convert prospects to clients. At the same time, this effort aims to turn first-time buyers into lifelong customers. 

You might be wondering why so many entrepreneurs are learning how to do email marketing. Here are a few benefits to start with:

• Unlike some social media channels that may come and go according to trends, email is here to stay. Needless to say, email is a steady and direct line to consumers.
• Numbers tell us that almost half of the emails opened are read on mobile. These stats mean that people can read your message even when they’re on the go.
• Email marketing gives you another chance to convince cart abandoners to proceed with their purchase.
• Email sequence copywriting techniques allow ventures to guide subscribers on their consumer journey, thus improving conversion rates.

With nothing to lose (sending emails doesn’t cost anything) and all these benefits to gain, email marketing is worth the effort.

The Anatomy of a Good Email Copy

Not everyone has the time to enroll in an email copywriting course. If such is your case, reviewing email copywriting templates will be enough to give you an idea. Here are some of the common parts you can see from email marketing copy examples:

• Subject Line. Akin to a headline, the subject line is one of the most crucial parts of an email copy. A good subject line would be enough to push the reader to open the email and see what it’s all about. On the other hand, if the subject line is dull, the reader will most likely trash it without even bothering to read the content.
• Sender’s Name. The business name should be written in full, especially if the reader is still in the process of getting to know the brand.
• Receiver’s Name. Many email automation services equip emails to reflect the name of the receiver. As a result, the emails appear more personalized.
• Email Body. The email body should be short and concise. In the same vein, it must use a voice the readers can relate to.
• Images. Make sure that the image used clearly reflects what the email is all about. The image should complement the message, not distract from it.
• Call to Action. If you look at email marketing sample letter models, the copy structure leads the reader to click on the call-to-action button. Texts like “Claim My Coupon,” “Learn More,” or “Yes! I Want One” are a few good examples.
• Social Media Sharing Buttons. This is the part at the bottom of the email with social media buttons that allow the reader to share it via online platforms.
• Unsubscribe Option. Your readers shouldn’t feel forced to read your emails. Putting this link at the bottom lets them know that they have the option.

Email Copywriting Template

It’s always helpful to look at email marketing templates just to have an idea of how other brands do it. If you need a simple template to welcome new email subscribers, then this one is a good start: 

Dear [Name],

Great to have you on board! As part of our community, you’ll have special access to new products, deals, and discounts. Get 5% off your next order by using this code: 123ABC.

The subject line can be, “Welcome to our Community” or “A Welcome Gift For You.” The body of the email can be followed by a call to action button such as “Shop Now.” It can also include social media sharing buttons at the bottom.

Conversion Email Copywriting Sequence

Just like when crafting a content strategy, email copies require good planning. In fact, this process is most especially crucial if you’re trying to increase conversions. Likewise, an email sequence is a series of emails geared towards leading your readers to purchase. 

Many email automation service providers offer features that allow ventures to measure open rates and click rates. Moreover, these analytics provide info about how to improve the sequence as well as the parts and components of each email.

What an Email Copywriter Does

An email copywriter creates email messages used for marketing purposes. Depending on the brand’s USP, voice, and tone, a writer would craft a copy that would best deliver the message. Remember the anatomy of a good email copy above? A copywriter knows how to craft each part well so that readers will click on the call-to-action button.

If you don’t have an in-house marketing team, then you have two options to get your email copies done.

Freelance Email Copywriter 

Pros

• Cheap email copywriting rates
• Instantly available through job marketplaces

Cons

• Writing quality isn’t assured
• Often, you get what you paid for
• No client satisfaction guarantee 
• If directly hired, a writer can go MIA anytime

Writing Subscription Services

Pros

• Writing subscription service providers like Content Fuel offers high-quality copies
• 48 to 72-hour turnaround guarantee
• Writing services for other materials such as blogs, web content, press releases, etc.
• Multiple written materials at a flat monthly rate

Cons

• Subscription fixed for the whole month 

If you want to boost your business, email marketing writing is surely one of the ways to do so. In fact, a skilled eCommerce email copywriter would know just how to craft messages that would engage your audience. Likewise, well-written copies can lead your audience to know your brand and relate to it better.