15 Powerful Ad Copywriting Samples

“Don’t be afraid to get creative and experiment with your marketing.” These are the wise words of a growth marketer and angel investor, Mike Volpe. For copywriters, they can unleash their creative juices through ad copywriting. 

Whether the end goal is to gain leads, direct prospects to a landing page, or subscribe to a newsletter, a powerful ad copy leads prospects to the bottom of the sales funnel. 

If you don’t know where to start with ad copywriting, we got you covered. Here are 15 persuasive ad copy examples that should help you get started.

1. Ahrefs

This homepage ad copy from Ahrefs is short and sweet, which is how ad copywriting should be. Anyone who lands on their website will instantly know what they’ll get if they try their service. 

They did a brilliant job enticing prospects with a seven-day trial and a price they can’t resist. If you want to draw more customers in, always remember to make your marketing efforts all about them.

2. Basecamp

One of the most critical steps before crafting your ad copy is to create a buyer persona. Try to put yourself in your target market’s shoes to determine their pain points. 

Once you figure this out, craft an ad copy that offers them solutions to their pain points. Basecamp knows how magnetic it is to provide businesses with answers to their problems. The ad copy on their homepage has ‘Before Basecamp’ and ‘After Basecamp’ scenarios that allow companies to picture a redefined process if they subscribe. 

3. Patagonia

Ensure that you stick to your branding when writing ad copy. Your audience and prospects have a reason why they follow your brand, and that’s because they relate to your branding. 

Here’s a Patagonia ad copy example of their kids’ apparel. It’s concise but appealing for those who are environmentally-oriented.

4. Airbnb

When creating your ad copywriting on your landing page, make sure you use action verbs that compel your audience to act. 

For instance, Airbnb brilliantly used the words “Find places” at the beginning of their homepage. This is a strategic way to make customers find accommodations on Airbnb’s website. Then the company topped it off with a search box for all the details you need to customize your search. 

5. Safari

Another example of an action phrase that compels the right target market is Safari’s Facebook ad copy. They not only used action verbs, but they also tried to persuade prospects for a free trial. 

It says, “Start your free trial today…” This phrase contains an action verb, a free pass, and a sense of urgency. 

6. Snowbird

Snowbird is a ski resort atop a mountain, and they went against the grain by including a bad review on their homepage. 

It might shun neophyte skiers away, but this is a foolproof way of attracting the advanced adrenaline junkies. 

7. Medium

Medium is a platform that provides its audience a “clean reading experience,” like what their ad copywriting says. 

The way they enumerated the platform’s features is smart and captivating. They have two columns labeled ‘advertisers’ and ‘people,’ while crushing out some of the netizens’ pet peeves. This strategy is meant to highlight how they serve people instead of advertisers.

8. Lamborghini

Lamborghini advertised their Aventador SVJ Roadster through alluring storytelling. They dwell on emotions and power to lure their prospects. 

One of the paragraphs says, “Vibrant emotions are made possible by aerodynamics, groundbreaking technology, and a futuristic aesthetic that makes no compromises.” Car lovers who are looking for a dynamic companion will surely check out the SVJ Roadster.

9. The Hustle

One of the people’s pet peeves is newsletter overlays or popups. Sometimes these can hinder a seamless browsing experience, especially when it’s overloaded with a formality that people can’t relate. 

Newsletters can instantly be assimilated with business and advertising, which some people try to avoid. However, The Hustle did their newsletter campaign differently. They referred to themselves as a ‘friend’ which already creates warmth. Then they capped it off with a brief explanation of what emails they’ll receive every morning. 

10. MacBook Air

Ad copywriting should be concise, with a no-fluff BS. After all, a paragraph won’t do a bang-up job of catching readers’ attention. Instead, grab their attention by simplifying your ad copy through boasting your product or service’s primary feature. 

One example is Mac’s ad copy on their new MacBook Air. MacBook Air is known for its thin appearance and lightweight feature. And Mac specifically highlighted this with their ad copywriting that says, “Lightness strikes again.” 

11. Penji 

One way to make ad copywriting work is to include call-to-action words and phrases after briefly explaining what your business can offer in a nutshell. 

Penji, an unlimited graphic design service, writes its ad copy as succinctly as possible. They enumerated the various features customers will get, such as zero contracts, freedom in cancellation, professional designers, and unlimited designs and revisions. 

12. Weebly 

Weebly is a website builder that’s suitable for newbie business owners who have zero know-how on coding. 

Building a website can be daunting for some with little experience. However, Weebly explains this by enumerating eight different features and benefits concisely. The ad copy, which is the main label on top, says, “Getting started is simple,” is a perfect bait for people who want to create a website quickly and easily. 

13. Everlane

Everlane is an online apparel store that claims they create their clothing out of quality materials partnering with ethical factories.

They included transparent pricing on their website because they think their customers need to know the real costs of how their products are made. Their infographics show icons, steps, and prices. 

14. Lion Safety Matches

Lion Matches puts a fun flair into their ad copywriting. The company explained how something so small that provides light in almost every occasion costs so little. 

They made their copy all about their customers, which says, “It’s easy to see I’m not in it for the money.” It’s fun but speaks the truth about matches in reality. 

15. Nike

A brand’s ad copy should resonate with its branding. Nike’s tagline, “Just Do It,” is a quintessential example of how the brand inspires rising stars and athletes. 

This is Nike’s ad copy for Li Na’s retirement, a professional tennis player. This Chinese two-time champion’s knee injuries ended her tennis career. And Nike has a way of motivating others in honor of the tennis player through these uplifting quotes.