15 Digital Ad Writing Examples To Help Bring More Sales

Graphic design is crucial in digital marketing, no doubt about that. But there’s another factor that brings depth to the visuals and makes the material more engaging – ad writing. If you’ve dipped your toes in SEO marketing, you might find ad copywriting a bit more tricky. For one, the latter requires fewer words that make the most impact.

If you’re having trouble crafting a digital ad, take your cue from ad copy examples that work. We scoured the net and found these 15 digital ads where the advertising copywriter hit the mark with marketing writing.  

1. Starbucks

Ad writing doesn’t only include the text overlay on images. What goes into the elements of the photo itself must also be considered. For instance, this ad for Starbucks aims to thank customers who wear masks in their stores. But they didn’t stop at that. Instead, they injected humor to make the ad more interesting. In place of the regular customer name, the label on the cup reads, “Mmphfffh,” a muffled sound you’d most likely hear from someone wearing a mask. 

2. Call of Duty

This ad for Call of Duty is one of those ad writing examples that aims to spark interest among the cold audience. The franchise’s most recent title, “Call of Duty: Black Ops Cold War,” was released in 2020. To attract attention to the game, the copywriter focused on a historical event most people are familiar with. 

3. Burger King

To help small businesses wade through the financial impact of the coronavirus disease pandemic, Burger King Belgium launched its Whopper And Friends campaign during the Holiday season of 2020. This entailed offering their Instagram account and even the services of their community manager to independent restaurants. This Facebook ad post made the offer clear while keeping it funny and light.

4. Vipp

If you want to learn how to write an advertisement example that’s witty and relevant, then this ad for Danish furniture company Vipp makes for a good case study. With the company being known for its iconic bin, the marketing creatives released this ad when the US presidential election winner was announced. It surely takes a lot of guts for a business to take on political commentary. Nonetheless, it’s a good example if it’s a route you want to take.

5. Canadian Indie Literary Publishers

One tenet of ad writing is to build the material around an element that the brand is known for. Take this ad for Canadian Indie Literary Publishers, for example. The ad features an image of a book page turned into a unicorn origami, which is a perfect tangible representation of the ad copy. 

6. McDonald’s

This image for McDonald’s Italy is one of those ad headline examples that directly addresses the text incorporated in the visual. The ad features a hodge-podge of lines from textbooks, followed by the question, “Is hunger confusing you?” Fittingly, the company released the ad, just as high school seniors were cramming for their final exams.

7. Senai CETIQT

Writers often try to come up with ad lines that tie the brand to a certain idea. Take this ad copy for a professional school in Brazil, for example. As seen on the copy, the concept zeroes in on how taking the school entrance exam can allow a person to step forward to a better place.

8. WHO

If we’ve learned anything from Advertising 101, it’s that less converts more. That said, it’s always best to use the simplest and fewest words as possible to get your message across. For instance, this ad for the World Health Organization only uses four words in total. But given the image and the concept, those four words are enough to make an impact.

9. NYC & Company

Here’s a great example of how to write an ad copy with a headline that makes you look twice. The ad headline says, “We Need Your Heart,” which initially makes one think that it might be a call for organ donation. However, the subtitle clarifies that it’s a call for people to share their creative passion for helping the city recover. 

10. An Nahar

If you look at written advertisement examples, you’ll see that most copies come as succinct as possible. However, there are certain instances when a long-form copy justifies itself. For example, this ad campaign was for An Nahar newspaper in the United Arab Emirates, hence the format. The paper released this ad to recognize women leading the 2019 Lebanese Revolution.

11. Snickers

Talking about something your audience can relate to is one of the best ways to write an ad. The copy should make one blurt out and say, “Yes, that’s me! I know that feeling!” For example, this ad by Snickers focuses on the benefits of working from home, which most people might be able to relate to. 

12. Action Against Hunger

Banking on the shock factor is another way you can gear your ad to turn heads. For instance, this ad uses a horrifying statistic that puts the message into perspective.

13. World Human Fund

This ad uses a straightforward copy that gets the message across sans the fluff. To do just that, the campaign featured three ads that tackled domestic violence amid the COVID-19 pandemic. In addition to the succinct copy, the ad also featured a visual design that doubled as face masks and a gag that impedes one’s ability to speak up.

14. #Fight Corona

This ad copy also shows how crucial headlines are in catching the audience’s attention. As seen in the ad, the headline, “Traveling can kill,” can spark attention in a snap.

15. Tusker

Effective ad writing doesn’t necessarily mean you’ll always need to conform to existing standards within an industry. For instance, most beer ads focus on boosting masculinity by embodying the macho-man stereotype. This ad for Tusker, however, goes against the grain. Instead of feeding the male ego, it advocates women and encourages men to treat them as equals. As a result, it resonates better and stands out from its competitors’ ads.