20 Print Advertisement Copy Examples To Increase Sales

Many people think that a photo or illustration is the only thing that can capture your market when doing print ads. But the copy is as important too. In fact, we have here written advertisement examples that won the market instantaneously. Check these out and get inspiration. 

1. Daihatsu

The Daihatsu brand isn’t as luxurious as a Lamborghini. But that doesn’t mean it can’t do a better job, and this is what this ad copy talks about. You can use this approach if you want to be witty and relatable to a broader audience. Come to think of it. More people can buy a Daihatsu than a prestigious ride.  

2. Durex

Another creative yet impressive ad copy is from Durex. Apparently, humor goes a long way. While we encourage you to use this, make sure you are cautious. Think if there will be people who would take offense as it could cause controversy. And since we are in the digital age, your brand could be ‘canceled,’ as the new generation puts it.  

3. L’Oreal

We’ve included L’Oreal’s copy in our Best Written Advertisement Examples list. It’s an unorthodox way of promoting advocacy, and it worked. Since they have highlighted that the ad is for men, they were able to successfully target the audience. You can’t help but read the fine print, which makes the advertisement even more effective.  

4. Hyposwiss Bank 

Now, who doesn’t want an honest advertisement? Hyposwiss did this, and you would want to transfer all your money to their bank just for that. The great thing about using humor is that it leaves the impression that your company is fun to work with. And that’s what people love. 

5. Corvette 

Remember what Daihatsu did? Corvette used the same technique too. But in this case,  they have highlighted that they are a premium model.  By saying that nobody writes a song about Volvo, they are subtly putting their brand on the pedestal.   

6. KFC

When KFC ran out of chicken, they apologized to their market but did so using creativity. See how one letter could change everything? It’s one of the written advertisement examples that is borderline profanity, but they amazingly got away with it. Writing a copy doesn’t mean it has to be lengthy. In fact, if you can write shorter ones that will create tremendous impact, then better. After all, people have a shorter attention span nowadays – all thanks to the digital age  

7. Nike

For years, Nike has been creating the most heart-warming ad copies like this one. It’s highly motivational, which people always crave for. This is a good technique if you want to use your channels to genuinely inspire people. Sometimes, it’s not just about bringing in sales. It’s putting value into your brand and making a difference.   

8. Native 

The ad copy for Native Deodorant is straightforward. Since most products contain chemicals, they have highlighted that theirs are natural. This serves a purpose for a specific market looking for organic or natural products. The ad copy came from their website, and it deserves a spot for being clever.  

9. Garage Hard Lemonade 

Why don’t you turn a dumb idea into a genius one? This is what Garage Hard Lemonade did. Yes, it looks lazy, but we bet others were not able to think of it. It’s a no-brainer, and that is why it works too. People love to see creativity out of mundane things, and this one takes the cake. 

10. Cancer Patients Aid Association

 

Cancer cures smoking. It’s a bold statement that will make you ponder. This ad copy from the Cancer Patients Aid Association uses only three words that could change your perspective. Now that’s what a good copy is. Again, it isn’t about the length but rather the overall impact. 

11. Star TV

If the written advertisement examples above are short and succinct, this one from Star TV takes a different route. You can use longer ad copies, but it has to make sense. You need to hook your readers. Otherwise, you would just waste money, time, effort, and space. 

12. Krispy Kreme

 

Speaking of longer ad copies, Krispy Kreme risked it as well and did so successfully. To engage and maintain interest among their readers, they used a bold headline that will make you scratch your head. You’d begin to ask, “Why in the world would Krispy Kreme say that doughnuts are bad?”. You might think that it is suicide for their business, so you begin to read every line. 

13. STIHL 

Here’s some real talk from STIHL. Since many people would choose to stay indoors, spending several hours in front of their computers and smartphones, this print ad is a reminder that we all need to go out and get real. 

14. Citi

 

Who would have thought that a dead-serious financial institution would also use humor on their ad copy? Citi was also brave for taking this road, and it made them even more popular. Financial institutions, as it is, can be a boring niche for most people. And by adding some flair to your advertisements, you are already reaching out to a broader market.   

15. Snickers 

The chocolate brand Snickers has positioned itself as a quick snack whenever you are famished. And if you don’t eat it, you won’t be yourself. They sent the message clearly when they used a well-known character for their ad copy, Darth Vader. This is also ideal for lesser popular brands because you associate your product or services with something already established. 

16. Sheffield Business School

 

If you are looking for a good business school, then Sheffield Business School’s ad will make you want to include them on your list. Of course, the primary purpose of earning a degree is to boost your way up the corporate ladder and to be called ‘Sir.’ 

Just a quick note. If we are to write this, though, we’ll also address how female leaders are called. This would make the ad even more effective.

17. ABC

 

They say that TV is bad for you. Now, ABC has a fine and witty rebuttal for that. Of course, we all know that this isn’t true. Nevertheless, it’s a great technique if you want your print ad to stand out. If you see this on a subway or a bus stop, you would definitely take a picture and share it with your friends, wouldn’t you? 

18. Wall’s 

Here’s another apologetic advertisement from Wall’s but with a strong message to its readers. Apart from the content, you should also think about the size of your font. This is more of a graphic design tip rather than how to write a good copy. But since we are visual creatures, knowing this basic information could help amplify your copy. 

19. Altoids

 

For years, we know that Altoids isn’t your ordinary mint. And they have used the unique selling point to their copy. However, instead of focusing on the product alone, they used the packaging to emphasize how strong the mints are. As they say, you have to think out of the box.  

20. Frost Bank 

And last, we have the ad copy from Frost Bank. At first glance, you might think that they want to squeeze all your money out. But as you read the entire thing, you would soon realize that their objective is to keep your money safe. 

Truth be told, these written advertisement examples make it look easy for us to come up with our own. However, it takes experience and a lot of creativity to successfully write one that will have the right impact. And that is why we encourage you to work with a professional copywriter who can do the heavy lifting for you. The Content Fuel team has got you covered. With their years of experience and professionalism, you will have an ad copy that can win your market.