Blog marketing offers a myriad of benefits to any business, no doubt about that. Aside from bringing in website traffic, it also paints the brand as an industry leader, thus boosting trust and reputation. For ventures immersed in content marketing, there’s a big challenge that needs to be dealt with: coming up with a fresh
If you go to your promotions inbox and check out your mail, you’ll probably find a ton of marketing emails. Some of them may be good; others may be bad. And some are just plain awesome - and you want your emails to fall under the last category. According to statistics from the Data &
You already know that selling a product or service to a consumer (business-to-consumer or B2C) involves considering the customer’s needs and goals. However, this approach won’t be enough if you’re selling to another business (business-to-business or B2B). Because it requires a whole new approach, many ventures choose to hire a B2B copywriter to do the
You’ve probably come across the famous line, “content is king,” written by Bill Gates in an essay in 1996. And though it has become a cliche, there’s no denying that compelling content reigns supreme in an age of apps and social media. Almost two and a half decades after the Microsoft co-founder penned his essay,
If you look back at your purchases over the past few months, you’ll probably see that most of them are from brands that you already know or engaged with. And with online shopping becoming the most popular form of business these days, content writing marketing has never been more crucial. In fact, studies show that almost
Copywriting isn’t exactly the easiest thing to do. You have to take your client’s brief, process it, throw in a splash of your creative juices, and come up with the perfect words to get the message across. With all the writing they do for clients, most copywriters won’t even dare think of starting a blog. After
Did you know that you can scare away almost 6 out of 10 prospects with a poorly-written copy? Yes, that’s how crucial copywriting is, according to a study about online shopping habits. Clearly, hiring a copywriter for websites is more than just filling your web pages with content. In fact, well-written articles can bring your
With content and online marketing being the most crucial parts of growing a business in the digital age, copywriter services have become a necessity. In fact, stats say more than 7 out of 10 companies hire someone to do their content strategy. With service providers left and right, the challenge lies in finding the perfect
With almost everyone turning to their mobile phones for information, content marketing has become a crucial effort for all ventures. And with unlimited content being the trend these days, churning up blogs at a regular pace isn’t as hard as it once has been. According to stats, 6 out of 10 marketers create at least
Have you ever tried creating a blog and spend so much time setting it up, only to leave it hanging and untouched for months or even years? I have! In fact, when I open my WordPress account, I see a list of blogs I tried to put up throughout different phases of my life - mostly
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