Have you ever thought about giving an old post a new spin? No, we're not talking about article spinning, but we'll delve into article rewriting. For one, although used interchangeably, spinning, and rewriting are both different. The former involves using word and phrase substitution to create a new sentence with the same meaning. The latter,
Putting your ideas into writing can be extremely challenging for some. And while others may have a knack for writing, they will eventually run out of ideas. Writer’s block is real, after all. And in content writing, consistency is key to rank your blogs on first pages. That said, here’s the lowdown on how to
Every restaurateur knows that the only way to garner more orders is by creating an impeccable menu and advertising copy. And food copywriting is unlike any other type of copywriting in different industries. The writer must describe the food in a way that touches the consumers’ sensory perceptions. And this is the reason why food
There’s one reason why entrepreneurs and marketers hire someone for copywriting; writing is hard, and not everyone can do it. You may have topnotch business skills, but writing a single-line copy for your ad may rack your brains out. But before you hire a copywriter, knowing the right copywriting pricing means you’re getting value and
If you have a couple of content strategies in place, a press release must be one of them. Although a press release holds a different format than ordinary blogs, the impact is just as impressive. That’s if a professional press release writer writes it. But what is a press release, and how is it different
The power of good copy can increase your conversion rate by 113 percent. But before hiring a copywriter, entrepreneurs should know how to differentiate an experienced copywriter from a newbie. Sure, the neophyte could possess a creative writing flair and perfect grammar skills. But these two evident skills should be a given. What you should
Experts say that by 2040, 95 percent of purchases will be from eCommerce stores. That’s because online shopping offers us convenience and hassle-free experience. And it’s no surprise why there is a surge of eCommerce stores in the market. But with such a cut-throat competition, how can a new eCommerce store stand out? This is
Whether you’re operating a brick-and-mortar restaurant or online food store, copywriting is key to make consumers buy. And this is where a food copywriter comes in. The restaurant industry is one of the toughest industries to date. There are over one million restaurants in the United States with around $899 billion projected sales this year.
Marketers and entrepreneurs are amping their content marketing strategies and for a good reason. Recent studies show that content marketing is an effective way to increase a brand’s ROI. And it’s no surprise why 60 percent of B2C marketers have a content strategy in their arsenal. But behind all the success of content writing, there
Blog writing is gaining traction in digital marketing today. Not only because it’s affordable, but also because one can learn some SEO blog writing tips to rank on Google. Its popularity accounts for over 70 million posts that WordPress users publish monthly. It’s no surprise why more and more companies are using blog writing for
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