Anyone who browses search engines has probably come across a PDF file that contains more than five pages. These in-depth informational documents are called white papers, or otherwise spelled as whitepapers. But what is a white paper? Can you pinpoint the differences between a white paper and blog posts or ebooks? Read on as we
There’s nothing like a fashionmonger sauntering in the streets that’ll make many heads turn. Fashionistas definitely stand out. And unless you’re in Paris where people live, breathe, and eat fashion, these fashion jet-setters love to showcase their swag. One way to do that, without flying miles across the world for fashion runways, is through fashion
Behind every great man is a great ghostwriter. John F. Kennedy authored and published his book “Profiles in Courage” in 1956. But I bet you didn’t know that behind the book’s success lurks ghostwriter, Ted Sorensen. And unsurprisingly, there are many famous personalities who have once used the services of a ghostwriter for minor or
Small businesses are sometimes stuck in limbo on where to start with their marketing approach. Of course, when you don’t have a plate full of resources, you’d want to make sure every resource is maximized. Some stick to conventional marketing methods, while some take more present-day advertising — content marketing strategies. Content marketing strategies can
I’ve always wanted to start my blogging site centered on travel and sustainability. However, it’s been years, and I haven’t mustered up the courage to start one until I’ve followed famous bloggers, who, to this date, have inspired me. According to Blogging.com, starting could be the hardest part of your journey. There are factors you
B2b content marketing sits on a fine line between its counterpart — b2c content marketing. While the latter is all about resolving an individual’s pain points, the former eyes businesses or organizations. If you’re in the b2b or business-to-business industry, read our comprehensive guide on some b2b content marketing tactics and learn from some b2b
I could smack you with a million and one reasons why your brand should be on LinkedIn. But I’m pretty sure a handful of those would be enough to get you started on creating a LinkedIn company profile page. And while you’re at it, don’t let your LinkedIn articles fall between the cracks. Aside from
Do you know that there are over 30 million illiterate adults in America? Although children are touted as the nation’s future builders, illiterate parents can pass this illiteracy onto their children. When children have illiterate parents, there’s a 72 percent chance of children having low literacy as well. That’s why nonprofit literacy organizations, such as
With cut-throat competitions in various industries, a marketing pitch is an exemplary plan of action for your campaign. Of course, don’t expect your pitch to work like magic even without sprinkling the pixie dust ingredients. It’s vital to figure out how to write a pitch that packs a punch. Because here’s the thing: Since a
Pitch letters are a facet of a company’s marketing and press relations activities. Somewhat similar to press releases, pitch letters target specific people instead of the general public. The best pitch letter examples in various niches have been commended online for grabbing a reporter’s attention right off the bat. But here’s the catch: Crafting pitch
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