Not all ads are compelling, interesting, or impressive. After all, we view thousands of ads in a day. Some we’ll ignore, while some others we’ll take time to view or pore over. That’s the case for print ads. Some print ads may not be impactful. In some cases, no matter how controversial or brilliant, it
Video and television ads may present emotion better to evoke feelings through audiovisual means. But print ads can also do that. What makes emotional print ads effective is not only the design but the copy as well. It can tug at your heartstrings or make you angry or fearful. And if you plan on doing
Clarico finds that people see around 5,000 ads daily. Not everyone will remember the ads because they might ignore them. Despite your best efforts, sometimes a good ad can be overlooked, while others take the spotlight. To avoid that, you might have to resort to producing a funny ad that people would get a kick
Print advertising may have declined in 2020, but it has helped businesses make strides in acquiring new customers and increasing sales. Statista does estimate that print ad spending will rake in millions in 2021, which would boost the possibility of print advertising making a comeback. If you’re considering print advertising and don’t know where to
Ads are designed to grab our attention. Its visual nature will pique our interest, entertain us, make us angry, or open our eyes. But messaging also plays a role in how ads are presented to the public. Not all advertisements will evoke positive feelings. In some cases, it will make us question why on earth
Marketers have relied on A/B testing content to see how their marketing campaigns are performing. With the data they obtain, they can further assess which piece of content performed the best and move forward by executing better campaigns. But do you ever wonder if you should pursue A/B testing? Learn more about A/B testing and
Do you find it bothersome that you have to fill out a form to get an eBook or sign up for a webinar? Some experts think that way too. That’s gated content for you. It’s a tradeoff that businesses risk because they want to protect valuable data or a resource that their audience needs. Even
Do you ever get stuck finding which topic to write about? It can get challenging writing new blogs, especially if you know other bloggers have done it better. Every blogger or content marketer hits a wall and wonders what’s the next best blog post to write. Perhaps you could do keyword research or find a
Blog and article writers can relate to the struggles of producing the best articles that will drive traffic. Many factors come into play, such as topics, audience, keywords, etc. You’re left wondering, how can you write posts like that? Before I discuss how you can write the best articles on the web, let’s take a
Many businesses focus on promoting themselves on platforms like billboards, social media, websites, and email. And while these current channels provide higher visibility, there’s one other platform that you might miss out on. News outlets. Of course, you want good press for your business. And the best way to go about that is through feature
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