10 Easy Blog Writing Tips that Anyone Can Learn

It’s estimated that more than 70 million posts are published on WordPress. You must think that “ah, it might be difficult to break out” when there are millions of blogs on the internet. 

That shouldn’t stop you from starting your blog. You’re never too late to start it. Whether you’re launching your company or blogging for fun, you could still make an impact. All you need to do is follow expert blog writing tips that would get you clicks and visits.

In this article, discover the writing tips that you can apply during your blogging journey.

1. Conduct Your Research

Before writing your blog posts, you need to do research. Imagine going to a battlefield, and you’re not prepared. That doesn’t sound good, right?

Research is one of the most fundamental blog writing tips you need to apply. What are the things you need to research for?

Find topics that are related to your blog. So let’s say your company is about time management. You can write about productivity, time management tools, etc. From there, you could generate keywords related to those subjects.

After that, you can search for keywords that will drive traffic to your blog. To do this, you should use tools that will yield keywords to help you rank. Here are some suggested keyword tools:

• Google Trends (Free)
• Ubersuggest (Freemium)
• WordStream (Freemium)
• Answer the Public (Freemium)
• Ahrefs (Paid)

During this time, you can also research your audience. Get to know your audience better. What are their pain points? What solutions can you offer? What’s your upper hand from other time management services?

Also, you might want to check on your competitors too. See how they’re able to drive traffic to their site. You can check the keywords they use as well. Plus, check the type of content they’ve published. From there, know how you can one-up them or make your posts more engaging.

Research is always handy at any point in the blogging process. Even if it can take up much of your time, it’s better that you’ve done research than none at all.

2. Write for Your Audience

Remember who you’re writing the blog posts for. Since you want more visitors to your blog, you should cater to them.

One of the best ways you can connect with your audience is to write something relatable. 

For example, you’re a budget travel blogger. You can share experiences like “I had trouble finding tickets for this destination.” Maybe you had some problems with lodging, and you can share that.

Perhaps, you’re writing for your company blog. Let’s say you’re offering a consultation service that would help Millennials work on a side gig during a tough time. Reach out to them by talking about the concerns they might have.

Get into the mindset of your audience, but make sure you’re addressing their problems too. This way, you’re their go-to blog for advice or answers.

3. Stick to a Writing Voice

You know why people visit Neil Patel or Brian Dean over and over again? It’s because these two bloggers have a writing style and voice that’s memorable. It sticks to people. They know how to connect with marketers. Plus, they have become authorities in the industry. That’s why people look to them as experts.

Other examples of bloggers that people love are Miss Thrifty, My Wife Quit Her Job, and Tiny Buddha.

Write in your voice. It’s one of the most invaluable blog writing tips experts give to any beginner blogger.

Don’t try so hard to impress people with highfalutin words. Just stick to how you would speak, stay personable, and be yourself. Your audience will relate to you more.

4. Craft Catchy Headlines

Most blog posts get clicks because of the headlines. But, only 20% of your readers would get past the headline. You want 20% (and more) of visitors to read your blog posts. It takes practice to write compelling headlines to get your readers craving for more of your posts.

Tip: Use the CoSchedule Headline Analyzer and the EMV Headline Analyzer. These two tools will determine the impact of your headline. This can help you improve the way you write headlines.

5. Write Scannable Content

Expect that most of your readers won’t read the whole blog post. Over 40% of readers skim through content. Sometimes, they might find your content relevant to their issues or search queries.

That’s why most blogs would use headings and bullet points. This way, it’s much easier to read the blog post without them leaving the page. 

Capture your audience’s attention by changing text elements like bold, underline, or italic. Plus, use power words to make them stop scrolling down the page.

6. Familiarize Yourself with SEO

One surefire way to get blog traffic is to learn more about search engine optimization (SEO). Plus, you should know how to optimize blogs with SEO. It has become one of the essential blog writing tips since it can drive traffic to your blog posts.

You may encounter terms like keywords, backlinks, or organic traffic. But don’t get too ahead of yourself. Know the basics of SEO first.

Using keywords & applying search intent

The logical step after searching keywords is to use those that aren’t frequently used by competitors. However, you can go one step further by knowing “search intent.” Know what your customers are searching for and why they did that. You can write a blog post related to that.

Building links

One other tip you could do to enhance your blog writing is to add links from high authority sites. This helps you build your trustworthiness and authority. Of course, you shouldn’t forget to add inbound links to all your blog posts. This will increase link authority and give a signal of how valuable your content is.

Optimizing posts & pages

This one has more significance to your overall website or blog page. Here, you’ll have to apply your keywords on tags, meta descriptions, URLs, and alt text. This will make your blog searchable. Plus, you might get more clicks!

7. Use Online Editing Tools

Many experts will advise beginners to check their grammar before publishing their content. It’s true, you should. It’s one of the basic blog writing tips any expert could give. 

If you want to become an authority, you need to sound professional. By doing this, you should use editing tools. It’s the best way you can learn about writing while you blog.

Plus, don’t forget to check for plagiarism as well. You don’t want to get flagged for publishing duplicate content. That would leave a bad impression.

Here are three of the essential tools you need to use:

• Grammarly (Editing tool)
• Hemingway (Readability tool)
• Copyscape (Plagiarism tool)

8. Promote Your Posts

Don’t be afraid to promote your posts. After all, you want people to visit your blog and read your content. You have four different ways of doing this.

Promoting via Social Media

The easiest way to promote your blog posts is through social media. Most bloggers observe this practice. There are 3.8 billion social media users. Expect that you won’t reach your target audience in the first few days or weeks. That’s normal.

Feel free to use these tools in promoting your posts on social media:

• Hootsuite (Freemium)
• Buffer (Freemium)
• Tweetdeck (Free)

An alternative to promoting on social media is to message or mention known influencers or bloggers. This may not yield the results you expect, but it doesn’t hurt to try! Sometimes, you need to approach big names, so you get recognition.

Promoting via Email

You can promote your posts by emailing it to your subscribers. You could do a weekly digest to catch up on posts they missed. If a weekly post seems too much, go for a bimonthly or monthly option. Some subscribers might send your email digest to some of their friends, and they could spread the word.

To do this, use an email marketing tool. Most of them offer freemium plans, so you won’t have to break the bank.

• MailerLite (12,000 emails a month)
• MailChimp (10,000 emails a month)
• Sendinblue (7,000 emails a month)

Promoting via Guest Posts

You could even promote your posts through guest posting. Sometimes, you might have to approach the experts in your industry and write for them. That’s how you can gain more followers and traction on your blog. Plus, that can give you a boost in traffic too.

Promoting via Advertising

Sometimes, you might have to spend money just to get people to read your posts. You don’t have to be ashamed of it. Most bloggers do the same thing. Some would post it as an advertisement through social media. Others would advertise their blog post through Google.

9. Write Everyday

The only way you can master a craft is to practice it regularly. It’s one of the most basic yet impactful blog writing tips anyone will learn.

As you begin your blogging journey, you can start by publishing short articles first. Experts find there’s no exact word count you need to rank on Google. 

Feel free to start with 500 words if you want. Then, as you get more viewers, increase your word count by writing meatier content.

But don’t overwork yourself, though. Take a break during the day and on the weekends. Then, write again when you’re energized.

10. Make Your Readers Take Action

Do you ever notice at the end of blog posts, writers would say subscribe or learn more? They would put a Call-to-Action (CTA). This enables visitors to do something after reading your blog post.

You could encourage them to subscribe to your email newsletter. If you do this, you can build an email list and send newsletters monthly. Maybe you want visitors to sign up for your service on a free trial. Perhaps you have a free resource your readers can download.

So, prepare a CTA so your readers can return to your blog page.

Key Takeaways

These blog writing tips have been tried and tested by many bloggers in any industry, and it has worked well for them. You might face difficulty as you start your blog. So long as you make a consistent effort in writing and practicing these lessons, it’ll be just a breeze.

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