With the digital era, you might think that there is no room for traditional brochures. However, this marketing tool is still effective to this day. In fact, studies show that 70% of tourists are likely to pick up a brochure. It’s a good tool to introduce your business and it is highly effective in influencing
Your email newsletter can have the best design, the most amazing photos, and highly informative content. However, that doesn’t guarantee effectivity. If you are designing your email newsletter for the wrong market, then it will be left unread. Worse, it might go straight to the trash folder. Can you just imagine the time and effort
For many, blogging is a form of expressing their views and opinions; most started as a hobby to pass away the time. People see bloggers as someone who has a full-time job and writes in their free time. But as the years passed, blogging has now been equated to being an entrepreneur. And the prospects
Coming up with a batch of fresh content regularly can sometimes be taxing. We've all been there, and it's sure to come to us in the future whether we like it or not. Writer's block is real, and even the best of the best writers suffer from its crippling effects. When you've exhausted every idea
Seasoned bloggers and marketers know that content marketing takes a lot of effort. It starts with the writing process, then publishing the blog post, and eventually promoting that blog post. However, one of their many challenges is to choose from different tools so their blog posts can be viewed, read, and shared. Fortunately, many websites
One of the marketers’ many challenges is to ensure that the company or brand has content spread throughout the whole year. As such, marketers create a content calendar that can help them decide content to publish. In general, most content calendars may include only the following posts to schedule and publish: Blog posts and articles
In the early 2010s, not many might consider LinkedIn as a website to pour their marketing efforts on. But the professional networking site has ensured more ways to keep its users on the site. There was an increase in marketing efforts in LinkedIn that allowed for more B2Bs to use the platform to generate revenue
Delivering your presentation can be a daunting task. You’ll need to prepare, research, and draft your slides before you present. Aside from outlining the slides and points, you’ll need to prepare a speech to go along your presentation. As you’re working on your presentation, you realize that your slides and speech may not attract your
There comes a time when some bloggers or content marketers may have some challenges coming up with blog ideas. It’s both common and normal to hit that bump in the road. Writers need to bounce back to avoid further burnout or block. Fortunately, bloggers or content marketers can find inspiration anywhere on the internet. It
Small businesses are sometimes stuck in limbo on where to start with their marketing approach. Of course, when you don’t have a plate full of resources, you’d want to make sure every resource is maximized. Some stick to conventional marketing methods, while some take more present-day advertising — content marketing strategies. Content marketing strategies can
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