How The Internet’s Top Bloggers Appeal To Sponsors

For many, blogging is a form of expressing their views and opinions; most started as a hobby to pass away the time. People see bloggers as someone who has a full-time job and writes in their free time. But as the years passed, blogging has now been equated to being an entrepreneur. And the prospects of earning money from blogging is ever increasing. If you have a blog or if you’re planning on having one, read on. Be inspired by how the internet’s top influencers appeal to a blog sponsor and how to make money from a blog.

Ways to Get Sponsored Posts

There are two types of sponsorships you can get for your blog. One is where a blog sponsor will pay you to review or mention their products and ads on your blog. The other is where sponsors provide you with products or services in exchange for a place on your blog or a recommendation.

Learn how the top bloggers appeal and get sponsorships for their blog:

Start Blogging

This may seem too obvious, but before you think about getting paid for your writing efforts, you need to write and write and write. To date, there are about 1.72 billion websites all over the World Wide Web. That’s terabytes upon terabytes of information ready for the world’s consumption.

The trouble is, the amount of data fighting for everyone’s attention is on a humongous level. How can you compete? Before you can genuinely go out and search for blog sponsors, you have to have something to show for. Create blog posts that feature useful content that can get the attention of people and eventually make a name for yourself.

Classy Mommy blogger Colleen Padilla started out her blog with articles reviewing products for her children. Companies started to send her products to review or pay her to do one. Today, she is one of the most popular and successful bloggers and has been featured in many TV shows, magazines, and campaigns for major brand names.

Build an Audience

Many companies choose to sponsor blogs that already have a good amount of readership and following. This is totally understandable; why would you display your product when no one’s watching? This is where marketing your blog plays a significant role.

The trick is to find your niche and write quality articles that people will find useful in their lives. Get on different social media platforms and advertise your blog and get as many people to read you. This may seem too far-fetched from reaching your goals, but you have to start from the bottom as most of the top bloggers have.

Yaro Starak is a million-dollar entrepreneur who earns money through his blogs. He tells about how advertisers come to him instead of him going to them for sponsorships. His business model is a testament to his success, and it’s a great idea to follow his suit.

Optimize Your Blog

Search Engine Optimization isn’t optional; it’s a must if you want people to learn about your blog. Having the best SEO practices on your website and your content is effective in getting a higher rank in search engines. Check out this article if you want to learn more about optimizing your blog posts.

Sell Content

Greatist is a health and fitness blog that makes money by the millions by selling sponsored content. They take pride in having an excellent reputation for creating high-quality content that is backed by science. In a world where fake news and misinformation abound, it’s no wonder they have a considerable following. Their earnings are at the top tier level that every would-be blogger could only dream about.

This only shows that quality matters. What they did isn’t something unachievable, rather, it’s something to aspire for. Patience and persistence are great characteristics that newbies in the world of blogging must aim to possess.

Search for Potential Sponsors

Before you start approaching a potential blog sponsor, you have to know who your target audience is. This is essential as this will let you know which sponsors to go to. Learn about companies that would want to reach and speak to your target market. Make a list but start with baby steps. Approach small retailers first then move on to the bigger guns as your blog progresses.

Unsure as to who your possible sponsors will be? Look at bloggers that are in the same niche as you and see who’s sponsoring them. You’ll get a good idea of who to approach.

How to Get Your Blog to Rank

As mentioned above, making your blog reach the first page of search results is indispensable. A high rank means a higher chance of being in front of your target audience. More people visiting your blog means more opportunities for a blog sponsor. Here are some tips to help get your blog to rank:

Keyword Research

Keyword research will help you get the keywords your target audience is typing on their Google searches. Using them will help you get the ranking you need. A keyword research tool such as Google Keyword Planner or Ubersuggest are useful and highly recommended.

Social Media Promotion 

Share your blog posts on social media. You’ll get a boost in engagement and awareness when you post on different platforms. Learn what platforms will work best for your blog and utilize it to your advantage.

Get Links to Your Blog Posts

Get other websites and blogs to link to your articles. This is the reason that quality content is a must as people will link to your posts even without you asking them to. When they see your articles as something that they can get useful information from, this shouldn’t be a problem for you. The links will come instantaneously and will help you rank higher.

You can also add internal links, meaning linking to one of your posts in your blog. Additionally, you can let other bloggers know about your articles that may be relevant to them. This will entice them to link to one of your posts.