I’ve always wanted to start my blogging site centered on travel and sustainability. However, it’s been years, and I haven’t mustered up the courage to start one until I’ve followed famous bloggers, who, to this date, have inspired me. According to Blogging.com, starting could be the hardest part of your journey. There are factors you
Known marketers use different approaches to reach their target audience. Social media sites like Facebook, Twitter, and Instagram, are three of their biggest platforms. Most don’t realize, however, social media isn’t the only way to capture more leads and convert audiences. When done right, blog content and other marketing strategies such as email and video can
B2b content marketing sits on a fine line between its counterpart — b2c content marketing. While the latter is all about resolving an individual’s pain points, the former eyes businesses or organizations. If you’re in the b2b or business-to-business industry, read our comprehensive guide on some b2b content marketing tactics and learn from some b2b
I could smack you with a million and one reasons why your brand should be on LinkedIn. But I’m pretty sure a handful of those would be enough to get you started on creating a LinkedIn company profile page. And while you’re at it, don’t let your LinkedIn articles fall between the cracks. Aside from
Do you know that there are over 30 million illiterate adults in America? Although children are touted as the nation’s future builders, illiterate parents can pass this illiteracy onto their children. When children have illiterate parents, there’s a 72 percent chance of children having low literacy as well. That’s why nonprofit literacy organizations, such as
With cut-throat competitions in various industries, a marketing pitch is an exemplary plan of action for your campaign. Of course, don’t expect your pitch to work like magic even without sprinkling the pixie dust ingredients. It’s vital to figure out how to write a pitch that packs a punch. Because here’s the thing: Since a
Pitch letters are a facet of a company’s marketing and press relations activities. Somewhat similar to press releases, pitch letters target specific people instead of the general public. The best pitch letter examples in various niches have been commended online for grabbing a reporter’s attention right off the bat. But here’s the catch: Crafting pitch
Blogging has completely redefined what it means for people to consume content. Not only did it give creative people an avenue for expression, but it’s also helped many businesses achieve success in this internet-dominated world. Below are the top eight blogging platforms, each with its pros and cons. WordPress If you’re even remotely interested
Copywriting’s primary goal is not only to spread awareness about a certain product or service. It aims to get people to take action. Much like SEO writing, SEO copywriting also follows the same guidelines to please search engine bots. Without adhering to SEO, copywriting is futile, making your articles invisible online. However, if you tweak
If you go back more than a decade ago, writing a blog post has never actually crossed people's minds. The closest thing to blogging that people had back then was a columnist for a newspaper or a guest article writer for a magazine. Back then, there wasn't space for bloggers to flourish which only came
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