Without leaving the comfort of your home, blogging for money has become one of the best ways to earn a passive income — whether it’s for personal use or business. By writing in a profitable niche, you can earn up to $50,000 a month! That figure may be unattainable now, but your blog can still take off even among the millions of blogs all over the internet. You can reach that figure (or even so much more) when you follow the five strategies below in monetizing your blogs.
Blogging refers to writing any information or content that’s published online.
The number of active blogs is unclear right now, but the Hosting Tribunal gives a ballpark figure of 500 million blogs.
For some, blogging could pose a challenge because you need to factor in content, context, traffic, engagement, keywords, and other elements. It does sound complicated at first, but (consistent) blogging gets you recognition and traffic.
Many experts have tried and tested blogging for money. Some of them have become successful that they continue to practice blogging. With that said, it remains a proven method to grow your wealth other than selling your products and services.
Blogging isn’t only writing about the product or service you want customers to purchase. You’ll need to make sure the blog you want to monetize offers value and quality. Without these two primary components, your blogging efforts would go in vain.
Another thing to consider when blogging for money is to write long articles, according to a Backlinko study. Long-form content doesn’t necessarily have to be wordy. You need to give your customers or target audience something to skim so your content doesn’t have to go to waste.
It’s a bonus if you also create high-quality content on your blog. You can get backlinks from companies or get new referrals from other customers. This way, you establish influence and authority, and more people would flock to your site.
One way to earn income or revenue through blogging is you can become a paid guest writer. Some websites offer guest postings that would pay freelancers to fulfill posting requirements. You can find other blogs that can help you earn income while writing on your blog at the same time.
Examples of sites that allow guest posts are:
To give you an idea of how guest posting can become a success is through this interview from Search Engine Journal. They interviewed Leo Widrich, BufferApp co-founder, who, through his guest post efforts, earned them over 100,000 sign-ups in 2012.
One tip to remember in guest posting, if it’s allowed, is to add relevant links from your blog. Not only will it increase your presence, but you might get more traffic as well.
One surefire way to earn money is through advertising. You could go about with these in two ways: Ad Spaces and Social Media Ads.
If you notice that some websites have advertisements, they use a service to help advertisers place ads in their space. It could be they’re just starting or may not have extra cash to splurge to pay premium hosting. Others are even wary of the idea of having ads on a website because it could ruin customer experience.
Don’t let it cloud your decision because it’s not a bad idea to have ads on your website anyway. Luckily enough, services are available to ensure you get high-quality ads running on your website.
Your website can benefit from using Google AdSense because, according to Google, millions of advertisers compete for ad space. It means you can get other revenue streams, which help advertisers as well.
Plus, Google says that it only publishes highly-paying ads to go on ad spaces. Here are some examples of ads you can expect to fill your website’s ad spaces:
Businesses will benefit from posting social media ads because of their reach. You can reach billions of users on Facebook and Instagram and 12% of the world’s population on LinkedIn.
On LinkedIn, businesses have the advantage of promoting their blog posts through Sponsored Content. You can convert an update into sponsored content by clicking Sponsor Now on the LinkedIn Campaign Manager.
Brands like Lenovo, American Express, and Chase bank have yielded success there.
Meanwhile, bloggers and businesses alike can advertise their blog posts on Facebook. One great example of a blog post turned Facebook ad is from Claire Pells. She used a high-value blog post from her client and turned it into an ad. It resulted in a 5% CTR and had a $0.65 CPC.
To try it for yourself, you can share the post and choose Boost Post.
When it comes to enticing users to click on your social media ad, make sure to craft a compelling ad copy and include a call to action. This may further pique their interest, and they might even look at your other content and see you as a valuable source.
Affiliate marketing involves connecting with an affiliate network by promoting other companies or people’s products or services. You can earn a commission if someone purchases from the link you placed on the article.
You can do some blogging for money through affiliate marketing. It’s good if you can promote products you’re comfortable writing and marketing about and something you would use. In fact, fashion, sports, and health are the top three industries you can write products and services from for affiliate marketing.
To start, you can sign up for an affiliate marketing program. Once signed up, you’ll receive a unique link to promote the merchant on their blog. Then, when your visitor reads your blog and clicks it, you will receive a commission from it.
While this case study isn’t dedicated solely to blogging and affiliate marketing, an affiliate earned $12,500. Through email marketing, landing pages, and personal contact, they ran a successful affiliate marketing campaign for three months.
If you want to try out affiliate marketing for yourself, check out these affiliate marketing programs:
You can do blogging for money by selling and reusing resources.
Repurposed content may help you gain more exposure because you have different channels for several topics. Videos, infographics, and e-books are prime examples of repurposed content. But one of the secrets to blogging for money is to repurpose your articles such as e-books or online classes.
If you have high-performing content, why not take that opportunity by adding more value and sell it as an ebook. Not only will you get money from it, but you can also get leads.
Other than ebooks, turn your how-to articles into classes or courses that your audience will appreciate. According to Garrett Moon, CEO and Co-Founder of CoSchedule mentions he earned around $40,000 by repurposing his articles into training resources.
Email marketing helps you connect to your target audience directly by sending them triggered or frequent emails. This way, you’re communicating to them through personalized content and marketing related promotions and discounts. But, you could earn additional revenue by promoting your blogs through email.
I must warn you, as it may take some time for this to come to fruition. After all, email marketing can help you increase leads. Gregory Ciotti managed to do that by publishing guest posts. He grew his email subscribers to 36,733 through guest blogging.
If you’re at a point where you’ve tried the above-mentioned strategies and need more revenue, email marketing can become a strategy to consider. You can add blog posts to your email newsletter. Make sure the blog post has links to your sales or product pages, which can convert into sales.
The truth is, you don’t have to rely on selling your products or services alone. Blogging for money is one of the best options you have in generating additional types of revenue for you or your company. You have different solutions to check out. However, it’s up to you which other strategies to explore as you continue your path in getting more site traffic and monetizing it.
Do you want to earn more income through blogging but need a team to complete your goals? You can try an unlimited writing service like Content Fuel! By subscribing to Content Fuel, you can receive high-quality and SEO-friendly blog posts. No need to go through the grueling process of hiring since there’s a team ready to tackle your blog requests. Sign up for the Professional plan today!
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