Business

Many big companies are using infographics to relay their message to the market. This shows how effective these are, and that’s not surprising as most people are visual creatures. If you want to create one for your brand, here are some of the best infographics that could inspire you. Apart from the design, you can

Giving out a free business ebook is an effective lead magnet. And if you wish to get inspiration, we have listed the 10 most popular ones in the market. With this list, you will be able to get ideas on which topics you can cover, and the best tone fit for your market.  1. The

Have you ever thought about giving an old post a new spin? No, we're not talking about article spinning, but we'll delve into article rewriting. For one, although used interchangeably, spinning, and rewriting are both different. The former involves using word and phrase substitution to create a new sentence with the same meaning. The latter,

Content and copy are interchangeable. But there is a distinction between the two as one focuses more on a sales function, while the other is to inform. Even with these differences, having both on your website will raise further awareness. Plus, it can even boost sales. So, in this article, learn more about what makes

Try to search the top brands within any given niche online. Chances are, your search will lead you to a website with a company blog. In fact, 2020 stats tell us that there are 31.7 million blogs in the US alone.   Without a doubt, blogging has become a strong content marketing tool for most ventures.

Blog marketing offers a myriad of benefits to any business, no doubt about that. Aside from bringing in website traffic, it also paints the brand as an industry leader, thus boosting trust and reputation. For ventures immersed in content marketing, there’s a big challenge that needs to be dealt with: coming up with a fresh

You already know that selling a product or service to a consumer (business-to-consumer or B2C) involves considering the customer’s needs and goals. However, this approach won’t be enough if you’re selling to another business (business-to-business or B2B). Because it requires a whole new approach, many ventures choose to hire a B2B copywriter to do the

You’ve probably come across the famous line, “content is king,” written by Bill Gates in an essay in 1996. And though it has become a cliche, there’s no denying that compelling content reigns supreme in an age of apps and social media. Almost two and a half decades after the Microsoft co-founder penned his essay,

Writing has become an essential skill in the digital age. As more and more use the internet to browse and shop, content and copy play a significant role in generating sales and driving traffic. However, no matter how good your content or copy is, your audience will only read 20% of it. If you want

 HubSpot tells us that 70% of marketers invest actively in content marketing. This seems to be in unison with a SEMrush article stating that blog posts are the most popular content type. These data only prove one thing—content marketing brings traffic and encourages conversions. The sad thing is, not everybody is a writer. For entrepreneurs, this