Marketing

Advertising has been and will always be the lifeblood of the media industry. And with digital media slowly becoming the more convenient source of information and entertainment for people on the go, digital advertising is a field of practice many marketers aspire to master. Implementing an effective campaign entails, first and foremost, knowing how to

You probably heard of the term "content is king" hundreds of times. Some people may even tell you that it is not the case anymore. But any seasoned business owner can tell you that it still rings true today more than ever. With only 4% of Americans who see the marketing industry as worthy of

Do you enjoy writing? Have you ever wondered how to make a career out of it? If you have a way with words and want to make writing as your bread and butter, read on. According to Study.com, the projected growth in 2018-2028 for writers in advertising, public relations, and related services is 6%. On

With almost all consumers browsing the internet for information, content marketing has become a strategy no business should go without. Statistics tell us that producing excellent content gets three times more leads than paid search advertising. This data provides exciting possibilities for marketers and entrepreneurs. You don’t have to spend a small fortune on advertising to

When was the last time you received mail through your mailbox? Nowadays, getting mail from the mailbox can be somewhat exciting and puzzling. Some people have never even received any, so it's no surprise to think that mail marketing is dying. Or is it, really? Advancements in technology have made mail marketing obsolete but that

Content marketing has never been seen as more compelling than it is now. Statistics show that 42% of B2B marketers consider it as effective in their marketing strategies. Whether your goal is to generate more sales, inform your customers about a new product, or simply position your brand as an industry leader, content is the

If you’re juggling between several forms of marketing, it’s high time you focus your attention on SEO writing.  SEO (Search Engine Optimization) writing is a facet of content marketing that’s highly effective. In layman’s terms, SEO pertains to organic search results which means, getting free traffic by ranking your website on the first page of

Have you ever wondered what all the fuss is about SEO content marketing? Writing content is complicated enough, you have to think about optimization as well. But according to research, marketers are increasing their production of content and will continue to do so in the coming years. It's a marketing strategy that no entrepreneur should

Content can be considered as the backbone of any good SEO copywriting and practice. Without it, you'd find it very difficult to rank using only your brand name. And we hate to be the bearer of bad news, but if your business isn't on the first page of Google, your competitors will get the largest