5 Reasons Why Every Copywriter Needs Their Own Blog

Copywriting isn’t exactly the easiest thing to do. You have to take your client’s brief, process it, throw in a splash of your creative juices, and come up with the perfect words to get the message across. With all the writing they do for clients, most copywriters won’t even dare think of starting a blog. After all, you can only sew up a certain amount of written words a day, right? Contrary to popular notion, however, a copywriter blog can indeed help you improve your creative process. 

According to Curtin University, writing an essay or a long-form piece lets one exercise transferable skills such as idea organization, critical thinking, analysis, arguing a case, and effective communication.

If you’re still not convinced, here are five reasons you should consider being a copy blogger to boost your skills and career.

1. Record What You Learn

Look back at the pieces you wrote five years ago. Do you find some articles cringeworthy? That just tells you that you’ve improved a lot as a writer.  

One main benefit of creating a copywriter blog is that you have a written repository of everything you’ve been learning in your writing career. 

Whether you’re into website copywriting or writing for ad copies, writing about what you do helps you process your learning. It also allows you to apply those writing lessons right away to make sure that they stick.

In addition to that, you can also guide newbie writers who may need a bit of mentorship during the early parts of their writing career.

2. Improve Your Website’s SEO

According to statistics, more than six out of ten marketers actively invest time in search engine optimization (SEO). That only goes to show how vital SEO is not only to ventures that offer products but also to entrepreneurs who provide services such as yourself.

That said, you can make the most out of your blog to help rank your copywriter website. Here are some SEO factors you’d want to pay attention to when writing blog posts:

• Optimized title
• Use of primary keywords
• Inclusion of secondary keywords
• Proper use of headings 
• Inbound and outbound links

By improving your ranking in the search engine result page (SERP), you can connect with more prospects. In addition to that, you can also position yourself better as a reputable writer in your field of expertise.

3. Hone Your Skills

Whether you’re an advertising copywriter or an email copywriter, your job may not necessarily require you to write. In fact, freelance copywriters may spend weeks without writing, depending on the projects they’re involved in.

Maintaining a blog helps ensure that you have a venue you can constantly write pieces for. Creating a blog copy regularly lets you practice your flow, enables you to use your newly-acquired vocabulary words, and hones your overall writing skills altogether.

For instance, you can use your blog as a writing journal to track your writing progress. Depending on your needs at the moment, you can use it to practice what you need to apply more in your writing, such as improving your structure or making your pieces more active than passive.

4. Attract More Clients

When you’re a copywriter running an independent practice, you can always use an extra boost to attract more clients. And a copywriter blog portfolio can do just that. 

For instance, if you’re a copywriter for business, you can use the blog to showcase the diverse industries you’re knowledgeable perhaps. Similarly, you can also highlight the variety of pieces you can produce for clients. 

It is crucial to note, however, that a copywriting blog shouldn’t necessarily hold hard-sell content about yourself. Although you can include calls-to-action to subscribe to your services, the blog should be more of a subtle way to improve your reputation through your own organic insights.

By telling stories about your writing journey and showcasing your skills through the way you write, you can immensely expand your client reach and get more referrals from your regular readers. 

5. Writing In Your Own Voice

Let’s face it – creating copies for your clients doesn’t necessarily let you express your own ideas and write in your own voice. After all, your copy needs to reflect the client’s brand identity and unique message. Including a part of your own values on a client’s copy could, in many cases, negatively impact the project.

In this light, your copywriter blog can be your very own venue to express what you need to get out there. Because it’s somehow akin to a personal blog, you won’t have to be too formal or filtered with your content. 

In fact, you can even choose to veer away from the usual writing-related content expected from a copywriting blog. For instance, you can throw in reflections or learnings about your interests and hobbies here and there. Remember, the purpose of the blog is to express yourself and let clients know how well you can translate ideas into words.

The Dos and Don’ts of Blogging for Copywriters

Here are the basic dos and don’ts of blogging for copywriters.

Do:

• Show your unique writing style in your posts
• Create a few blog posts that talk about your business and writing process
• Apply SEO best practices on your blog posts

Don’t:

• Use the blog to reveal client secrets or diss them
• Make the blog a hard-sell promotional venue for your writing business
• Neglect creating regular blog posts

Conclusion

With all the benefits it offers, creating a copywriter blog can indeed give you a venue to write thoughts and have a written account of the things that matter to you. Aside from that, it will also be a great way to attract new clients, and that’s never a bad thing!

Suppose you’re scared to commit to a blog because you’re worried that you won’t be able to sustain it once clients start flying in, fret not. Content Fuel can help you maintain your blog when you’re busy writing for your clients. Offering unlimited content at a flat monthly cost, we’ll take care of your blog as you take care of your projects.