Why Entrepreneurs Should Seriously Consider Hiring A Copywriter For Business

Many starting entrepreneurs try to do most of the work by themselves – from product development to sales marketing. After all, the goal is to minimize expenses while the business gains ground. However, one shouldn’t underestimate the significance of hiring a copywriter for business. It could be the missing puzzle piece to amp up your marketing efforts and gear your brand for success.

In this article, we’ll delve into how a copywriter for business can strengthen your brand and help you make the most out of your marketing strategies. We’ll pay specific attention to these topics:

• What does a copywriter do?
• How do you know if you need copywriting services?
• What are the benefits of good copywriting to your business?

By grasping these topics from the get-go, you can make an informed decision about whether it’s time to hire a copywriter or not.

Copywriter Job Description

Those who aren’t familiar with marketing might ask, what is copywriting? Copywriting is the process of writing promotional materials. In this regard, copy pertains to any written material or text within a media content such as books, magazine, or web pages.

The materials that a copywriter may create include:

• Online and offline advertisements 
• Landing pages
• Website content
• Traditional media content
• Social media posts
• Email newsletters

Most professional copywriters more or less have a good grasp of creating materials for various purposes. However, some may have more exposure to certain industries than others. 

For example, an advertising copywriter would know how to craft witty ads that catch attention and improve brand recall. Real estate copywriters, on the other hand, would know just how to highlight the strengths of a property. 

Nevertheless, good copywriting practices require a writer to understand not just the brand and product, but also its audience. So, by knowing the target market, a writer can better craft a more relevant material that makes an impact.

How to Know If You Need Copywriting Services

If you’re like many newbie entrepreneurs, you may choose to write copies yourself or delegate it to a non-writer staff. That said, it’s easy to overlook how bad copies affect your business and hamper your venture’s growth. Here are telltale signs that you need to find a copywriter for business to help boost your brand. 

Amateur-Sounding Copies

Professionalism is a must if you want prospects to take your brand seriously. So, it’s critical to establish your brand as a business that customers can trust. Due to that, it’s not surprising why many new brands invest a lot in marketing, including graphic design and copies.

Review your marketing copies and compare them with those of big, established brands. Here are critical questions to ask yourself:

• Will my copies hold up and shine if placed beside other promos? 
• In the same vein, will a viewer spot right on that my copies weren’t made by a pro? 
• Lastly, do my copies seem like they’ve been composed haphazardly?

If your copies look like they’ve been written for a personal post, then it’s time to call in the big guns.

Few Email Subscribers

Email marketing is one of the best marketing tools available today. For one, it helps build a connection with the cold audience. Added to that, it’s also a good way to nurture interest and foster a brand community. 

For instance, if you look at B2B copywriting examples, you’ll see that not all emails are directing the reader to buy something. Obviously, the email series aims to establish a relationship with the prospect to avoid scaring them off. That said, try to answer these questions:

• Are my email subscribers enough to generate a profitable sales rate?
• Aside from low open rates, do people choose to unsubscribe after receiving a few newsletters? 
• Does every email spark audience interest in my brand as well on promos and products?

According to a study, the average open rate for email marketing is 21.33%. Consequently, the open rate can go down real quick if readers perceive your email as rough or spammy. Or worse, you’ll lose your direct line with them if they click the unsubscribe button.

Low Conversion Rate

A study says the average eCommerce conversion in the United States is at 2.63%. In other words, for every 100 visits to a product page, only 2 or 3 customers will proceed to purchase. These numbers only show how crucial the product page copy is. Needless to say, it must be crafted to convince the visitor to add to cart and check out. Ask yourself these questions:

• Does my conversion rate fall within the US average of 2.63%?
• Are my product page copies optimized to persuade prospects to purchase?
• Added to that, do I have a convincing email copy in place to send to clients with abandoned carts?

Check out product copywriting examples from the best brands in your niche and see what they do differently. But don’t copy! A pro writer would know how to craft a convincing product page tailor-fit to your brand and audience.

Benefits of Good Copywriting to Your Business

Whether you decide to hire a freelance copywriter, an in-house staff, or go for subscription services, having a writer by your side surely has a lot of advantages. Here are some of the benefits your business can get from good copies:

• Solid credibility. Every copy that you release online and offline counts. Also, each piece should work to build your brand reputation.
• More sales. Effective rhetoric and strategic copies can boost conversion rates.
• Return on investment. You don’t have to employ an in-house writer to get excellent copies. In fact, service providers and content writers online can serve that purpose without costing you onboarding expenses.
• More time for other aspects of the business. Even if you’re willing to learn copywriting for beginners, it will take time and lots of effort to do it efficiently. So, hiring a pro helps you save time and allows you to focus on the more important aspects of the business.

To conclude, hiring a copywriter for business can indeed amp up your marketing strategy. Likewise, it can help your brand reach a wider audience and make a lasting impact. These only go to show that even though a lean startup is what you’re aiming for, paying attention to your marketing plan is a worthy effort.