Many starting entrepreneurs try to do most of the work by themselves – from product development to sales marketing. After all, the goal is to minimize expenses while the business gains ground. However, one shouldn’t underestimate the significance of hiring a copywriter for business. It could be the missing puzzle piece to amp up your marketing efforts and gear your brand for success.
In this article, we’ll delve into how a copywriter for business can strengthen your brand and help you make the most out of your marketing strategies. We’ll pay specific attention to these topics:
By grasping these topics from the get-go, you can make an informed decision about whether it’s time to hire a copywriter or not.
Those who aren’t familiar with marketing might ask, what is copywriting? Copywriting is the process of writing promotional materials. In this regard, copy pertains to any written material or text within a media content such as books, magazine, or web pages.
The materials that a copywriter may create include:
Most professional copywriters more or less have a good grasp of creating materials for various purposes. However, some may have more exposure to certain industries than others.
For example, an advertising copywriter would know how to craft witty ads that catch attention and improve brand recall. Real estate copywriters, on the other hand, would know just how to highlight the strengths of a property.
Nevertheless, good copywriting practices require a writer to understand not just the brand and product, but also its audience. So, by knowing the target market, a writer can better craft a more relevant material that makes an impact.
If you’re like many newbie entrepreneurs, you may choose to write copies yourself or delegate it to a non-writer staff. That said, it’s easy to overlook how bad copies affect your business and hamper your venture’s growth. Here are telltale signs that you need to find a copywriter for business to help boost your brand.
Professionalism is a must if you want prospects to take your brand seriously. So, it’s critical to establish your brand as a business that customers can trust. Due to that, it’s not surprising why many new brands invest a lot in marketing, including graphic design and copies.
Review your marketing copies and compare them with those of big, established brands. Here are critical questions to ask yourself:
If your copies look like they’ve been written for a personal post, then it’s time to call in the big guns.
Email marketing is one of the best marketing tools available today. For one, it helps build a connection with the cold audience. Added to that, it’s also a good way to nurture interest and foster a brand community.
For instance, if you look at B2B copywriting examples, you’ll see that not all emails are directing the reader to buy something. Obviously, the email series aims to establish a relationship with the prospect to avoid scaring them off. That said, try to answer these questions:
According to a study, the average open rate for email marketing is 21.33%. Consequently, the open rate can go down real quick if readers perceive your email as rough or spammy. Or worse, you’ll lose your direct line with them if they click the unsubscribe button.
A study says the average eCommerce conversion in the United States is at 2.63%. In other words, for every 100 visits to a product page, only 2 or 3 customers will proceed to purchase. These numbers only show how crucial the product page copy is. Needless to say, it must be crafted to convince the visitor to add to cart and check out. Ask yourself these questions:
Check out product copywriting examples from the best brands in your niche and see what they do differently. But don’t copy! A pro writer would know how to craft a convincing product page tailor-fit to your brand and audience.
Whether you decide to hire a freelance copywriter, an in-house staff, or go for subscription services, having a writer by your side surely has a lot of advantages. Here are some of the benefits your business can get from good copies:
To conclude, hiring a copywriter for business can indeed amp up your marketing strategy. Likewise, it can help your brand reach a wider audience and make a lasting impact. These only go to show that even though a lean startup is what you’re aiming for, paying attention to your marketing plan is a worthy effort.