Where Can You Hire a Press Release Writer Online?

In this day and age, you can announce just about anything and everything through Facebook or Twitter. But despite these instant channels, many ventures still choose to hire a press release writer and go the traditional route. Without a doubt, you can gain huge benefits from sending a well-crafted press release to media outfits old-school style.

What is a press release, and why do you need one if you’re launching a product or announcing an event? And more importantly, where can you hire skilled writers online? These are the topics we’ll discuss in this article.

What is a Press Release?

A press release is a brief written document meant to announce something to the public. Crafted by public relations officers in big companies, ventures use this document for events, product launches, and other announcements. Companies send press releases to media outfits, who review if they can run them for publication or not. 

However, it should be noted that media platforms aren’t obliged to publish every press release they receive. So, just like when writing a pitch, it’s crucial to have a short piece that reflects why the platforms’ audience must read it.  

Press Release Structure

Getting a sample press release template and using it for your business isn’t the best idea. Yes, you may want to find inspiration by looking at press release samples. However, it’s crucial to create an original piece that’s tailor-fit to your unique business needs.

A press release structure is the same as a traditional news article, following the inverted pyramid model. The press release format places the most critical elements at the top. Here are the main parts of a press release:

• Headline. The headline acts as the title of the press release. It must be short and precise but must also pack a punch.
• Lead. The lead, also spelled lede, is the first few sentences of the press release. It contains the primary information: the who, what, where, when, why, and how of the report.
• Body. Following the lead is the details of the story, followed by the background. Why is the least essential info must be at the bottom? In case a media platform wants to run it but has limited space, it’s standard practice to cut off the bottom of the piece.

Where to Hire Press Release Writers Online

If you don’t have any idea on how to write a press release for an event, fret not. Here are some online service providers you may find helpful. 

Corp Writing

Corp Writing promises to write “keyword centric content that stirs the right sentiment.” The company offers writing services for web content, blogs, articles, business documents, and press releases. Their website has a real-time cost calculator. For instance, a standard press release with 300 words costs 35 USD. The same document costs 70 USD if it’s marked urgent or there’s limited time to complete the project. You can also request a quote if you have specific requirements not indicated on the website.

Copify

Copify is a UK-based company that takes pride in offering “quick, quality content written by qualified, approved copywriters.” Along with their list of services is press release writing. It costs £0.04 or 0.052 USD per word, which sums up to around 15.6 USD per 300-word piece. Their professional writers promise a 24-hour turnaround time for a project of 100 to 500 words. A piece with 500 to 1,000 words, on the other hand, will need 48 hours to complete.

eReleases

Baltimore-based eReleases offers PR writing and submission services. According to their website, their releases are “readable, properly formatted, and designed to get media attention.” In the same vein, they highlight their ability to write for businesses in various industries. Their cheapest package is the Buzz Builder, which costs 299 USD, includes a 400-word piece and one target audience. It also includes PR Newswire custom national distribution and WireWatch, a service that distributes the article to more than 60 media sites.

Get a Copywriter

Get a Copywriter is a business that offers writing services appropriate for a business’ location and industry. They boast of no-risk, money-back guarantee, as well as on-time delivery. The company provides various ala carte rates for press releases. First is the standard 400-word piece that costs 31 USD. The second one, tagged as the most popular among its category, is a pro 400-word piece costing 49 USD. They also offer extended, and pro extended 600-word press releases at 47 USD and 74 USD.

Content Fuel

If you’re looking for a versatile writing service provider, Content fuel is the best option. They have professional press release writers who can craft clear and concise press releases media outfits will want to run. Aside from press releases, their team of writers is also well-versed in SEO blogs, article pitching, and writing speeches. They also offer infographics, email newsletters, and other documents, making them a one-stop-shop for written content.

Content Fuel offers a flat monthly subscription rate, making it an excellent option for ventures that need various types of pro content. With a fixed rate, you can have various types of written content you need with a 48 to 72-hour turnaround time for every project.

Why You Need to Hire a Pro

Going for a press release generator online might do more harm than good. You wouldn’t want to send a badly-written press release to media platforms. Not only would it burn the chances of the release getting published, but it can also tarnish the venture’s reputation. 

If media outlets don’t see your business as a legit entity, they might not cover your events or product launches. In the same vein, they may not consider you in their write-ups or other materials. After all, they wouldn’t want to recommend products, services, or ventures that don’t seem credible.

By hiring a pro writer, you ensure that the press release is expertly-crafted. There are no typos, words flow better, and the overall structure looks professional. A professional piece ups the chances of publication, thus allowing your announcement to reach far and wide.