06 Apr
The definition of a sales proposal letter is pretty straightforward. It’s a letter you send to your potential customers detailing your offer and how you can help them with your products or services. Here, you highlight the benefits of dealing with you.
However, writing a sales proposal letter isn’t a feat for amateurs. It takes technical know-how and creativity to write compelling materials that will guarantee a closed sale. Look no further as we have some of the most practical yet effective tips that could help you.
Writing an Effective Sales Proposal Letter
Again, the ultimate goal of writing a sales proposal letter is to generate more profit. If you do not hear or receive inquiries after sending your letter, that means your strategy was not right. Check the list below and see if you were able to cover most, if not all of these.
Determine and Research Your Market
This is a basic rule when writing a sales proposal letter. However, many are not aware of it, or they deliberately downplay its importance. But to successfully spark interest among your demographics, you need to research as much as you can about them.
This includes the language they use, the common problem they face, their purchase power, down to their online behavior.
Gathering as much information about your market will allow you to organize contents that will suit their needs. By doing so, the chances of having your sales letter being read is higher.
Follow A Standard Format
A sales proposal letter is a formal type of document. If this is your first time creating one, we suggest that you follow a widely accepted format in most industries. Think of it as your template and fill it with the right information about your offering.
Headline
When creating a headline for your sales proposal letter, try to stay away from the generic ones. Otherwise, your proposal will be left unread. Or worse, it will be deleted right away. This is where creativity plays a role. But you still have to balance it out, as too much creativity on your headline might confuse your readers on what you are offering.
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Product or Service Offering
Now, let’s talk about the body of your sales proposal letter. This is where you should highlight or focus on what you can provide to them. In other words, write the benefits. Most of the time, people would like to know ‘what’s in it for them.’ Be clear with the benefits as this could influence your reader if they will continue reading your proposal.
Social Proof
You can write all the good things about your company, but it would be harder to penetrate the market if no actual testimonial backed it up. As traditional as this may sound, word-of-mouth still works. We are influenced to try out something new once other people testify that it’s effective or helpful.
Ask some of your loyal customers to write a review about their transactions. And get their approval if you can use the same for your marketing materials, including the sales proposal letter.
Call To Action
Don’t leave your readers hanging. Instead, direct them on the next step. You have to persuade them to send an email or call you to inquire further about your products or services. And when done right, they won’t just inquire, but rather they will purchase right away.
Create Your First Draft
If you are not an expert, don’t expect that you can write a perfect sales proposal letter on your first try. It’s bound to have errors, and that’s fine. But we encourage you to start your draft and do not filter anything. Just try to write all the information you want your readers to know. And when you are done, you can refine your writing, make it concise, and use the template we have provided above.
Some of the common concerns you need to answer in your sales proposal letter are the following.
- What are the common pain points of our customers?
- How can our solution help them?
- What is our advantage against other companies?
- How can I persuade them to try out our products or services?
Make it Brief
Here’s something you must remember – always. No one wants to read lengthy sales proposal letters. For them, it’s a waste of time. And we couldn’t agree more.
Unless it’s a request for proposal (RFP) which specifies all the information they need, you should limit your letter to one or two pages. Remember that other companies or competitors are sending their letters. Your customers might not have the luxury of time to read everything, making your proposal useless.
In other words, know which things you need to highlight in your business. And if you go back to our first point, doing your market research could certainly help you.
Provide Multiple Options
When writing a sales proposal letter, many people think you only have to provide one solution to your market. But that’s a rookie mistake. That will leave room for your customer to look at the competitor’s offer. And that means the chances of losing the business are higher. What most experts do is that they provide at least three options.
Add A Line For Customer Signature
You do want to close that sale at the fastest possible time. One of the most aggressive techniques is to make your sales proposal letter an actual contract where your customers can sign right then and there. This speeds up the negotiation process. Note that this is not mandatory for all sales proposal letters, but if you could seamlessly fit it in, then do so.
Sample of a Sales Proposal Letter
To guide you even further, here’s a quick sample of a proposal letter ideal for first-timers. This is a short type of letter which works best in most industries.
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Conclusion
When writing for a potential customer, being all too flowery with your words isn’t the way to go. You would want to get straight to the point. You would like your message to be delivered right away so that your reader could decide if they will use your products or services. The approach is not just for sales proposal letters. It works for other marketing materials like brochures, ad copy, or even social media captions. Follow the tips above and expect that your sales will come pouring in.
