How to Use SEO Copywriting Services to Up Your Marketing

When was the last time you Googled something? Chances are, not too long ago. In fact, you might have even landed on this blog after clicking one of the results of a Google search! Such is the power of SEO copywriting services. If it’s something you haven’t explored for your business yet, then it’s high time you start.

What is SEO Copywriting?

SEO or search engine optimization is the practice of getting free or organic traffic from online searches. This process aims to increase not just the quantity but also the quality of visitors to a site. In the same vein, the effort also strives to make the website appear more credible amid constantly changing algorithms. 

On the other hand, SEO copywriting is using keywords or phrases that people typically search for to lead them to your website. Unlike content strategy writing, however, a copy is a written material that aims to direct readers to do an action. This action can be to subscribe to a newsletter, learn more about a product, or make a purchase. 

If you look at SEO blogs and SEO copywriting examples, you’d see that the most effective ones apply the techniques below. Though these steps, copywriters try to lead people to do certain actions:

• Researching in advance who the target market is, what they’re interested in, and what motivates them
• Use a voice and tone that readers can relate to
• Showcasing the unique selling proposition (USP) of the product and highlighting how it stands out from rival brands
• Making the action as simple as possible for the user (e.g., shorter opt-in forms)

SEO Copywriting Components

These SEO writing tips allow a copy to attract prospects and eventually convert them to brand supporters. SEO techniques are typically applied to the following parts of a web page:

• Header title or page title. Choose a page title or header title that your clients usually search online. For example, if you’re selling protective cases for mobile phones, there are several possible header titles you can choose from. You may select among terms such as “cellphone case,” “cellphone sleeve,” or “cellphone pouch.” It’s wise to research which of these terms has the highest query frequency before deciding on one. 
• Subheadings. It’s a common practice to search for keyword synonyms and use them for subheadings within an article. This process helps search engines see your webpage as a valuable resource for someone searching your topic. 
• Each web page’s URL address. Aside from page titles and subheadings, the URL address for a page is also crucial. It’s best to choose SEO-friendly URLs to make sure that they show up on SERPs.
• Body of written material. The copy itself should also include keywords and keyphrases that target clients typically search for. In the same vein, it’s best to keep the copy simple and easy to digest. The text should have a good Flesch reading ease score, which measures how easy or hard it is to read a text.

Why is SEO Copywriting Important?

Why is SEO content writing crucial for any business, big or small? There are several invaluable benefits to optimized website copywriting, including the following:

• You can take advantage of this tool to increase website traffic without having to pay for ads. Anyone who has tried placing online ads knows the hit-or-miss process that goes along with it despite research and analytics. SEO is a traffic-increasing measure that works round the clock and without ad expenses.
• SEO copywriting helps improve website ranking, thus boosting brand visibility online. This is especially critical if most of your target clients search for products and services online.
• Last but not least, this process allows you to maintain an equal footing with your competitors. In fact, putting enough emphasis on this effort can even put you ahead of the curve. 

How Does SEO Copywriting Impact Marketing Efforts?

According to stats, Google receives an average of 40,000 search queries per second. If your business thrives in relation to your online presence, then showing up in search results is vital. 

But how exactly do you increase your chances of landing on search engine results pages (SERPS)? A decade ago, marketers were focused on using keywords to rank their website. It didn’t matter if the content offered much or not. As long as the keywords were used several times, it’s good to go. 

This process, however, has proven to be ineffective over the years. Current stats tell us that Google’s search algorithm ranks websites based on over 200 factors. Needless to say, it’s hard to keep up with algorithm trends. The only way to help ensure your place in search results is by offering value to readers. 

SEO marketing writing is applied in various web pages, including the following:

• Landing Pages. A landing page is a web page where visitors land whenever they click a link on an ad, a marketing promotion, search result, or a marketing email.
• Product Descriptions. Descriptions of products or services should also be crafted with SEO best practices in mind to enhance online traffic.
• Blog Posts. Though many marketers categorize blogs under content writing, some posts may also have marketing copies on them. This may include opt-in or subscription invitations at the end of the material.

Why Should You Hire SEO Copywriting Services?

With many SEO copywriting course options and SEO copywriting tools online, some entrepreneurs think it’s practical to do it themselves. However, SEO marketing may be something you’d want to leave to the hands of an expert.

Here are some of the benefits of getting professional SEO copywriting services:

• Expert training on keyword research and keyword selection
• Skillful composition of a copy, including the headline, lead, body, and call-to-action
• Technical know-how on SEO best practices, including keywords, hyperlinking, and title tags
• Written materials that flow well and provide value to readers
• Content structure based on research and audience preferences

Without a doubt, SEO copywriting services will forge your brand forward this 2020. In fact, not using it in the digital age is a huge disservice to your business. Employing a copywriting service isn’t a magic pill that will instantly make your sales go through the roof. But with a solid marketing plan and by studying analytics, it can definitely help strengthen your brand.