03 Mar
Content management has become such a crucial part of building a brand and growing a business in today’s digital age. And if you’re yet to set up a solid content marketing strategy, it’s definitely time to get on your feet! If you don’t see its importance just yet, just think about this: statistics tell us that companies spend almost half of their budget on content creation. This number only goes to show how effective this tool is and why you should include unlimited content writing in your marketing strategy.
What Counts As Content Writing?
Before we discuss how unlimited content creation can increase sales, let’s get down to the basics first. What counts as content writing? The term content can be pretty broad, and in the context of digital marketing, it can include any info directed at the audience. Since it can take the form of written materials, videos, and photographs, content writing pertains to the creation of text needed to build the piece.
Some people may confuse content writing with copywriting, especially when it comes to websites or apps. To be clear about this, website copywriting aims to sell directly to the audience. For instance, this may include text in digital ads or product pages announcing discounts or promos.
Content writing, on the other hand, aims to persuade the audience to purchase by offering valuable info about the product or anything else related to it. Instead of hard-selling the product, this tool involves offering downloadables or info-rich pieces aimed at enriching the audience’s experience.
Here are some materials that count as content writing:
Blogs and Articles
This category includes blogs, news articles, and even guest blog content on other platforms.
Scripts for Videos and Podcasts
Videos and podcasts may count as audio-visual media, but the scripts for these are also considered pieces of content writing.
Infographics
Infographics combine images with succinct texts for maximum impact. That said, the text included in these images is also crafted by a content writer.
Social Media Posts
Captions, tweets, and even social media card tests are all products of content writing.
eBooks and Other Downloadable Files
Downloadable files such as meal plans, checklists, guides, and ebooks are all pieces of content marketing examples.
How Content Fuel Can Boost Your Content Strategy
Alongside applying the basic content strategy tips, there’s one factor that can make or break a brand’s content management efforts: consistency.
Coming up with a few pieces that bring in web traffic isn’t enough; you have to do it on the regular. Not to mention, you’ll also need to update and revise existing pieces, depending on your content audit results. Without a doubt, running a solid content strategy requires a lot of time, effort, and creative juices.
That’s where unlimited content writing service providers, such as Content Fuel, can make your life easier. We offer an unlimited writing service at a flat monthly rate, so you can leave the content heavy-lifting to us.
Aside from content, our writers can also craft under pieces for clients. That said, you can also use our blog writing service packages to request other types of written material. That makes us an unlimited copywriting, content writing, and news release writing one-stop-shop.
How to Request Content from Content Fuel
We know how busy our clients are with all the business aspects they need to juggle. So, we streamlined our content request system to make it simpler and more efficient. Here are the steps to getting awesome content from us:
1. Request
Submit as many project requests as you need. These requests will be lined up in a queue, and your writer will work on them one at a time. Provide details about the type of content you’re requesting, as well as the tone and voice that you prefer.
2. Communicate with Your Writer
Content Fuel will review your request and assign the project to a writer who specializes in your niche or industry. In this stage, the writer may reach out to you in case there’s any instruction to be clarified.
3. Review and Revise
Within 48 to 72 hours, the writer will deliver a draft of the piece. If you want anything revised, feel free to tell your writer, and they’ll be happy to adjust it to fit your needs and preferences.
4. Approve
Once you’re happy with the piece, mark it approved, and your writer will move on to the next request in your queue.
The Pros and Cons of Using Content Fuel
Just like any other service provider, Content Fuel offers advantages and disadvantages. Here’s a quick roundup of the pros and cons to help you decide whether our unlimited content writing service is for you.
Pros:
- Because we offer a membership model, we’re able to offer our services at a discounted rate. Check out our pricing tiers and see which one works best for you.
- Many online content writing companies are technically online job marketplaces. This makes them a conduit between clients and freelancers. As a result, finding a qualified writer can be hit-or-miss on these platforms. Content Fuel, on the other hand, only employs the best writers to be part of our team.
- Hiring a freelancer runs the risk of picking an unreliable contractor you will go MIA in the middle of a project. You won’t have that problem with us because we have a team of skilled writers.
- We offer a turnaround time of 48 to 72 hours. That allows our clients to stay on top of their campaign schedules.
Cons:
- If you only need one or two pieces of content per month, then you might not make the most out of the subscription fee.
The Takeaway
Let’s get one thing straight: unlimited content writing isn’t a magic potion that would instantly push your sales up the roof. But with a smart strategy, consistent audit, and professional service providers, it can certainly boost customer trust and paint your brand as an industry leader.
Try our content writing services and see how we can help you grow your brand. Our packages are renewable every month, so there’s no long-term commitment.
