Ads are designed to grab our attention. Its visual nature will pique our interest, entertain us, make us angry, or open our eyes. But messaging also plays a role in how ads are presented to the public. Not all advertisements will evoke positive feelings. In some cases, it will make us question why on earth
Marketers have relied on A/B testing content to see how their marketing campaigns are performing. With the data they obtain, they can further assess which piece of content performed the best and move forward by executing better campaigns. But do you ever wonder if you should pursue A/B testing? Learn more about A/B testing and
Do you find it bothersome that you have to fill out a form to get an eBook or sign up for a webinar? Some experts think that way too. That’s gated content for you. It’s a tradeoff that businesses risk because they want to protect valuable data or a resource that their audience needs. Even
Do you ever get stuck finding which topic to write about? It can get challenging writing new blogs, especially if you know other bloggers have done it better. Every blogger or content marketer hits a wall and wonders what’s the next best blog post to write. Perhaps you could do keyword research or find a
Reaching 60.6% of internet users, Facebook is the world's leading social media platform today. If you aim to drive your content distribution further, this is the platform you should use. Nothing comes close to increasing your reach other than this mighty channel. Unfortunately, Facebook has a habit of continually altering its algorithms. This results in
UX copy is a relatively new term that was given birth alongside websites, apps, and software. And while people think it is synonymous with traditional and regular copywriting, UX copy has a distinct function. This post will enlighten you on what makes it different, why it is important to tech businesses, and how to write
The definition of a sales proposal letter is pretty straightforward. It’s a letter you send to your potential customers detailing your offer and how you can help them with your products or services. Here, you highlight the benefits of dealing with you. However, writing a sales proposal letter isn’t a feat for amateurs. It takes
Blog and article writers can relate to the struggles of producing the best articles that will drive traffic. Many factors come into play, such as topics, audience, keywords, etc. You’re left wondering, how can you write posts like that? Before I discuss how you can write the best articles on the web, let’s take a
In this day and age where there’s an app for just about any practical or recreational use, successfully marketing an app can be a tall order. And to make their brand a cut above the rest, many ventures take the principle of user experience or UX design to heart. But did you know that there’s
If you are still wondering if subscribing to content services could help your business, this post will enlighten you. As businesses face tougher online competition by the minute, it’s not surprising that we are bombarded with new content from different websites every day. It’s how companies could get a hold of their market and potentially
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