B2b content marketing sits on a fine line between its counterpart — b2c content marketing. While the latter is all about resolving an individual’s pain points, the former eyes businesses or organizations. If you’re in the b2b or business-to-business industry, read our comprehensive guide on some b2b content marketing tactics and learn from some b2b
I could smack you with a million and one reasons why your brand should be on LinkedIn. But I’m pretty sure a handful of those would be enough to get you started on creating a LinkedIn company profile page. And while you’re at it, don’t let your LinkedIn articles fall between the cracks. Aside from
With cut-throat competitions in various industries, a marketing pitch is an exemplary plan of action for your campaign. Of course, don’t expect your pitch to work like magic even without sprinkling the pixie dust ingredients. It’s vital to figure out how to write a pitch that packs a punch. Because here’s the thing: Since a
If you're a business owner and thinking of ways to build brand awareness, then blogging should be on top of your list. There are countless benefits of having a blog and you'd be missing out on a lot if you still haven't got one. But how do you start? Choosing the best blogging platforms can
One of the most dreadful steps in a job application is picking the right resume styles — as if the job application isn’t dreadful enough! But here’s the thing, when applying for a job, applicants need to undergo several steps to get to the final stage. But the most crucial part relies on a well-crafted,
Professional email writing is not a task everybody can master, nor is it a simple task that can be achieved in a snap of a finger. Writing a professional email takes time to practice to avoid offending or turning off the recipient. The sender has to take into account various factors like politeness, formality, amiability,
You can try to rack your brains to create unique Instagram captions. But has any marketer or business owner ever been in this dilemma? No matter how you try to pour all your creative juices into your Instagram captions, you always bump into a competitor’s post and captions with more likes, more shares, and more
Web copy seems like an easy endeavor. But with the decreasing reader attention span, it’s going to take a whole new web writing skill to pull this off. So what does it take to write engaging website content? And how can a website content writer make their web copy stand out? Don’t fret. This article
Whenever you visit a company’s website, it’s inevitable to see a ‘BLOGS’ section on the menu. Since content marketing is moving mountains in terms of raking in more sales, a company blog is also a part of content marketing that’s as powerful as other advertising mediums. That said, more and more companies are delving into
Business owners have a lot on their minds, that's why a little push towards the right direction is very much welcome. And the internet abounds with blogs here and there that are ready to help you with articles, guides, and how to's. Tons of innovative ideas you probably wouldn't be able to come up with
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