There’s no exact number as to how many blogs exist on the internet. However, some say there are more than 500 million blogs out there. It can be difficult to compete, especially if the content of your blog has many well-known authorities on a topic you want to write. It can take time to get
Seasoned bloggers and marketers know that content marketing takes a lot of effort. It starts with the writing process, then publishing the blog post, and eventually promoting that blog post. However, one of their many challenges is to choose from different tools so their blog posts can be viewed, read, and shared. Fortunately, many websites
One of the marketers’ many challenges is to ensure that the company or brand has content spread throughout the whole year. As such, marketers create a content calendar that can help them decide content to publish. In general, most content calendars may include only the following posts to schedule and publish: Blog posts and articles
In the early 2010s, not many might consider LinkedIn as a website to pour their marketing efforts on. But the professional networking site has ensured more ways to keep its users on the site. There was an increase in marketing efforts in LinkedIn that allowed for more B2Bs to use the platform to generate revenue
Small businesses are sometimes stuck in limbo on where to start with their marketing approach. Of course, when you don’t have a plate full of resources, you’d want to make sure every resource is maximized. Some stick to conventional marketing methods, while some take more present-day advertising — content marketing strategies. Content marketing strategies can
B2b content marketing sits on a fine line between its counterpart — b2c content marketing. While the latter is all about resolving an individual’s pain points, the former eyes businesses or organizations. If you’re in the b2b or business-to-business industry, read our comprehensive guide on some b2b content marketing tactics and learn from some b2b
With cut-throat competitions in various industries, a marketing pitch is an exemplary plan of action for your campaign. Of course, don’t expect your pitch to work like magic even without sprinkling the pixie dust ingredients. It’s vital to figure out how to write a pitch that packs a punch. Because here’s the thing: Since a
Pitch letters are a facet of a company’s marketing and press relations activities. Somewhat similar to press releases, pitch letters target specific people instead of the general public. The best pitch letter examples in various niches have been commended online for grabbing a reporter’s attention right off the bat. But here’s the catch: Crafting pitch
Copywriting’s primary goal is not only to spread awareness about a certain product or service. It aims to get people to take action. Much like SEO writing, SEO copywriting also follows the same guidelines to please search engine bots. Without adhering to SEO, copywriting is futile, making your articles invisible online. However, if you tweak
“Don’t be afraid to get creative and experiment with your marketing.” These are the wise words of a growth marketer and angel investor, Mike Volpe. For copywriters, they can unleash their creative juices through ad copywriting. Whether the end goal is to gain leads, direct prospects to a landing page, or subscribe to a newsletter,
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