There’s nothing like a fashionmonger sauntering in the streets that’ll make many heads turn. Fashionistas definitely stand out. And unless you’re in Paris where people live, breathe, and eat fashion, these fashion jet-setters love to showcase their swag. One way to do that, without flying miles across the world for fashion runways, is through fashion blog writing.
If you’re wondering how to start a fashion blog, you’ve come to the right place. Read on to find out everything you need to know about fashion blogging.
First and foremost, you have to love fashion. Then you must know how to write a blog. For the former, that has to be all YOU. For the latter, here are seven simple steps on how to start a fashion blog:
Music is subdivided into several genres. Similarly, fashion also has different styles. Someone’s style might not work for others, but who cares? The beauty of fashion, even though it’s subjective, is that it gives people the confidence to wear what they want.
So the first step on how to write your fashion blog is to define your fashion style. Which fashionistas do you resonate with? Here are the most common types of fashion styles:
A fashion blogger doesn’t fall into one category. You’d be surprised how many there are! Decide which type of fashion blogger you want to be and go from there. Here are the most common ones and some famous fashion blog examples:
These bloggers write about their favorite outfits and lifestyle articles. One example is The Blonde Salad.
As the name suggests, these bloggers write about industry news like the Business of Fashion blog. Some fashion news bloggers also include style advice and runway show schedules like Vanity Fair.
These are probably the most common type. These bloggers talk about all things, fashion, travel, food, and decor. A Cup of Jo is a great channel to read about these categories.
Fashion photography entails two things, writing, and photography. Some examples are The Sartorialist and Street Peeper.
You may also write about your fashion advocacies like how some popular magazines wrongly portray beauty by being skinny. The Curvy Fashionista is a fashion blog for the voluptuous ones and defies those societal stereotypes.
Once you’ve categorized your style, you have to make it stand out from the thousands of bloggers who have the same style. Depending on the type of blog, you want to give your blog an edge. Something that people can’t find elsewhere, like McDonald’s special sauce.
Okay, let’s break it down a bit. Look at celebrities and check their fashion styles. What makes them different from the rest? Rihanna’s bad girl style, Björk’s quirky outfits, Lady Gaga’s provocative, over-the-top costumes, now what’s yours?
Now it’s time for the technical part on starting a fashion blog — website building. Choose a simple website builder that can accommodate your needs. Some are Wix, WordPress, or Squarespace.
Next is to buy hosting. Every website needs hosting, especially for the nonhobbyists, because it scales more on Google.
And now comes the fun part — website design! After you’ve chosen a unique domain, choose free or paid themes that match your blog’s concept and content. Some platforms’ drag-and-drop features make website designing a breeze.
Whether you’re doing fashion blogs as a hobby or career, you need an audience nonetheless. Determine what demographics your audience belongs to and find out where they’re hanging out.
Try posting on different social networks. If you want to expand your audience reach, guest posting is also vital. Another way is to build an email list so you’ll have regular followers whom you can send your blogs to. Check out MailChimp for more information on email marketing.
If you’re wondering how to start a fashion blog as a hobby, then skip this step. Otherwise, you can try these seven ways on how to monetize your fashion blog:
Let me just say this right off the bat, low-quality content, though posted consistently, doesn’t work. The number of blog posts you need to write weekly is not set in stone. You’ll have to figure that out through your goals, analysis, audience preference, among others.
But how do you stay consistent on writing fashion blog posts?
The first few blog ideas for your fashion blog might flow like water in a stream. However, once you feel you’ve exhausted all topics about fashion, it can be hard thinking of fresh ones. Here’s what you should do:
Now that you have an idea on how to start a fashion blog, it’s all up to you to take that first life-changing step. There’s never a dull moment when it comes to fashion as the trends keep changing. So if you’re crazy about all things sartorial, express your ideas through modern-age channels and spread the word via fashion blogs.
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