26 Feb
It’s about time that you learn the basics of how to improve Google Ranking. Your website still has a huge potential to grow, and it can help you forge your business. Learn these 14 steps to ensure that your website becomes more visible online.
1. Write Quality Content
It is a must to prioritize your website content. If you are promoting your products, do so by using the right texts to sell. Or, if you have a blog page, always look for a unique topic or angle to write about. In addition, never publish anything that hasn’t been proofread. Check every word, every punctuation, and the entire grammar of your texts. Even the slightest error can turn off your potential visitor. They would leave your website right away, and that increases your bounce rate.
2. Include Keywords In Your Content
So you’ve written good content, and you’ve already checked if it’s polished. What’s next?
You will have to see if necessary keywords are included. In a nutshell, these are words that a typical online user will type on search engines when looking for something. This sounds too simple here, but it takes expertise and the right tools to identify the best keywords.
But since you are just starting, you can observe what keywords are being used by the top websites.
3. Post and Update Content Regularly
Another way to improve Google Ranking is to provide your visitors something new. And this has to be a regular thing. If you have an e-commerce website, change your images according to season or based on your current promos. If you are running a blog, we encourage that you create a content calendar. With this, you always have new articles to publish, and people will still visit your website.
Based on research, smaller businesses should publish content at least once a week. Others are doing it up until four times. For larger enterprises, they release new content every day, sometimes even multiple contents per day. This also depends on your capability and workforce. After all, we are always looking for quality and not quantity.
4. Consider Your Website Design
You also have to check your overall website design. Is it pleasing to the eyes? Are the colors complementing each other? Do you use a grid to organize texts and images?
When designing a website, it takes more than just colors to make it stand out from the competition. A minimalist design is still an ongoing trend for many reasons. The clarity and proper organization of design elements work well with online users considering that the internet already has so much clutter.
5. Check the Website’s User Experience
We’ve already discussed the importance of visual appeal to your website. Now, let’s move to the user experience. Generally, this talks about how easy it is for your visitor to navigate through your website.
If they need several seconds to figure out how to go from one page to another, then don’t expect good traction.
And a good user experience should not stop at the desktop version of your website. It has to be mobile responsive too. This means that when your visitors access your website through their tablets or small phones, they won’t have a hard time either.
6. Work Out Your Backlinks
There are many ways to do backlinking. You can add your website to directories, do link exchanges, guest blogging, or even conduct interviews, among many others.
Getting links to your website works like word of mouth, in such a way that you gain trust. As a result, search engines see this as a seal of approval from different sources.
7. Description Metadata
When you are writing articles, you must add a great meta description. You should also include the keywords and think of them as your web page’s advertisement. Simply put, encourage people to click your page. That’s how you should frame your text.
Meta tags can be seen as a snippet of your website under your headline. This will give visitors what to expect from your page.
8. Improve Your Website’s Speed
One of the main reasons why your website will not rank in Google is its speed. If it isn’t fast enough, your visitors will leave without giving you a second chance. There are a variety of ways to do it. Some are too technical and should be left to the experts. But there are a few ones you can do right now. One is making sure that your images are not too large. This means resizing your photos yet retaining their quality.
9. Don’t Forget to Optimize Your Images
Apart from resizing your images, you must optimize these as well to improve your Google ranking. This can be done by naming your images descriptively. Don’t forget the alt attributes as well and the right file type. More often than not, .jpg should do you good.
10. Watch Out for Broken Links
When we say broken links, it refers to websites that show an error or say that it doesn’t exist. As your visitor clicks one of these links and sees that it isn’t working, they tend to leave the website. This can affect your Google ranking as well.
11. Add H1 and H2 Tags
Headings are not just to break your lengthy website content. It also helps in SEO as search engine spiders will typically crawl and read your HTML code. They will check what are enclosed in the heading tags. If they see the right keywords, your website is likely to be recommended to visitors.
12. Understand Local SEO
Many websites are now giving importance to local SEO. This simply means that your business is more visible in local search on Google. This is highly suggested for companies serving a particular geographic area. Let’s give you an idea of how it works.
When people search nowadays for a particular product or service, they would usually type the location as well. It’s a natural response because you would want to transact with someone near your place for security and easier access.
In case your business is offering plumbing services, you must follow this tip. Instead of just using keywords such as best plumbing services, companies are now more specific by adding their specific locations too.
13. Analyze Your Current Website
Don’t forget to audit your current website if you wish to improve Google ranking. In fact, this should be one of the first steps. You can use the list above to know which particulars you have to check and improve from your website.
14. Consult with Experts
And lastly, and the best thing to do right now is to schedule a consultation with experts. Ranking on the search engine is no easy feat. You have thousands, even millions of websites to compete against. And basic knowledge can only go so far. While you need to pay extra for the services and tools, the returns could double or triple. So it’s a wise investment.
