Companies Don’t Know the Difference: Copywriter vs Content writer

Writing has become an essential skill in the digital age. As more and more use the internet to browse and shop, content and copy play a significant role in generating sales and driving traffic. However, no matter how good your content or copy is, your audience will only read 20% of it. If you want to make an impact, you need the right type of writer to come on board the business. It can become confusing which to hire a copywriter vs content writer? You may think they’re the same, but they have different approaches to acquiring customers and increasing sales.

Copywriter vs Content Writer?

It’s normal to get these two mixed up because of the nature of their work. Some writers could do both, while some would do one or the other.

Before you hire a copywriter or content writer, you need to determine which one you need for your business. Do you want someone who will write blog posts or articles? Do you want someone to persuade your visitors or readers to avail of your service or buy your product?

Can you have one person doing both tasks on the team?

Yes, if they have the skills and experience to do it. You just need to remember when and where they’ll execute those tasks. It’s dependent on your project or campaign.

Can you hire a copywriter to write blog posts?

Yes, so long as they have experience writing one. However, a blog post is meant to educate and inform your reader about your product or service. Copywriters can use their persuasive tactics on the blog posts already. One of the simplest things they can do is add a call-to-action (CTA) at the end of the article. They might even redirect you to the services or products page.

How can a copywriter and content writer work together?

A content writer and copywriter can work hand-in-hand. 

For example, a content writer may write a blog post. Then you need to promote your blog post on social media. A copywriter can craft a copy for your audience to read the blog. This way, they can get redirected to your blog page and, eventually, your homepage.

In another instance, they can work together for an email newsletter. Since you want subscribers to click on your CTA button on the email, the email copywriter can craft a persuasive copy and even a headline to boost click-through rates.

So, then how can you make a distinction between a copywriter vs content writer? Read more below on their differences in roles and tasks.

What is a Content Writer?

Content writing has become essential to a business’s success. Content writing falls under the content marketing umbrella. So, a content writer will market the product through different channels or content. In doing so, one of the primary purposes of a content writer is to inform.

A content writer may write a copy. It can be something short, like making a social media caption. However, they might face challenges in terms of making the text feel persuasive. Since their primary role is to educate and inform, they aim to make a potential customer become aware or establish a connection with them.

If you hire a content writer in your business, you can be perceived as trustworthy. Plus, you can become an authority in your industry.

Content writers also know how to write shareable posts. These posts will drive traffic to your site.

Most of their outputs would be blog posts, email newsletters, eBooks, and others. Most of them have the know-how in writing long-form content that will educate the reader. Here are some content writing outputs:

Blog posts

Content writers are proficient in writing blog posts. They can adapt to the tone that will connect your business to your audience.

Content writers can apply SEO when they write blogs. Since content writers want to target the audience through keywords, they optimize their blog posts to get views.

If your business wants to prioritize blogging, you might yield the following success:

• 13x to generate positive ROI
• 3.5x organic traffic for publishing more than ten articles
• 4.5x increase in leads for publishing more than ten articles

Plus, you might have to produce a content calendar to publish posts on different platforms regularly. This way, you can maximize your content marketing efforts with your content writer.

Web page content

Web pages can raise the debate on the copywriter vs content writer situation. 

Copywriters can lead visitors to buy something even on an About Us page. Meanwhile, a content writer can spruce up your web page content by adding keywords in most of your pages. They can guide a visitor towards a purchase by craft compelling content.

They’ll make sure to write content that will make visitors navigate to different pages of a site. After all, if the content isn’t that great, 38% of visitors may not bother with browsing your website anymore. Plus, first-time visitors, on average, will consume your website’s content for almost six seconds. A content writer will make those six seconds count.

eBooks and Case studies

In content marketing, most businesses would repurpose their content to reach more audiences. Ebooks and case studies are examples of other resources that you can publish for your audience.

A content writer can write an eBook that will provide more information about products or services. They can write a more extended version of one of your high-ranking blog posts and expound on that topic further. 

Some businesses would also use case studies. This type of content is helpful because your content writer can tell a story about how your user or customer used your product or service. How did the product improve their life or business? How did the service boost sales or help them become more efficient?

Social media posts

It’s easy for a social media user to scroll down their feeds. It can be difficult to make them stop and view the content you published for them. A content writer can alleviate this pain point.

Many experts would recommend posting a photo or video to increase your social media engagement. However, your content writer can still write an attention-grabbing post and integrate it on video or picture.

They’ll use the following content types to engage with the audience:

• Tips
• Quotes
• Reviews
• Questions
• Events
• Polls

Email newsletter

Many businesses achieve success through an email newsletter. Most B2B companies use email marketing because of its impact on their content marketing efforts. Email newsletters may need the help of both a copywriter and a content writer.

However, a content writer’s role is significant in the early stages of subscription. Even if they might not immediately persuade the subscriber, they can still increase brand awareness through compelling copy.

Some email newsletter examples that content writers may write are:

• Welcome letters
• Blog post promotion
• Announcements

Plus, since content writers also know how to get into the mindset of their target audience, they ensure to craft relevant content their audiences will engage in.

What is a Copywriter?

Copywriting is to write promotional materials for advertising and marketing purposes to urge a customer to take action.

A copywriter aims to drive sales. They utilize different approaches in ensuring that a prospect or lead becomes a customer. They blur the line between marketing and sales sometimes because copywriters can also write marketing content. However, they focus more on persuading their target audience to take action.

Here are some of the outputs they can craft for your business:

Digital and offline advertisements

Ad copywriters have the know-how in convincing audiences with a couple of words. Google ads and social media ads, for example, allows only a few characters or sentences to captivate the audience.

Copywriters would apply different techniques like using power words, SEO, AIDA, storytelling to make the ad captivating.

Plus, they’ll make sure to add a CTA to persuade their target audience. This way, they can click on the CTA button, and they can get redirected to the site.

Before the advent of technology, copywriters have already made businesses stand out through print or out-of-home advertisements. 

Since it’s not done on a digital platform, they might have difficulty directing prospective customers or users to the business website. However, they can still pique their prospect’s interest by adding a telephone number, email address, or even a QR code.

Landing pages

Landing pages have become an essential part of eCommerce or B2B marketing. The objective of a landing page is to convert a visitor into a customer. 

Content writers can also write landing pages because it falls under website content. However, landing pages aim to direct a potential customer or user to purchase or avail of the service.

Products or Services

Even if content writers can write your products or services, copywriters can elevate the copy and turn into a must-have. They can incorporate benefits and features in one copy making it more attractive for buyers.

Final Thoughts

The copywriter vs content writer debate can go on and on. In the end, you have to remember what your objective is. What matters is that your writer needs to create engaging copy or content. This way, you can drive traffic to your site and increase sales.

You can settle the copywriter vs content writer debate with Content Fuel. We can guarantee that our writers have experience in writing content and copy based on your requirements. For only $389/mo., you can request all the content you need monthly. Check out which subscription would work best for your budget here.